How To Attract Engaged Users Who Have Never Heard Of You

Dan Cohen [email protected] | http://dancohen.info

How to attract engaged users who have never heard of you

How we got here

What really IS the Internet How do people use it What are they looking for Who do they trust?

[email protected] | http://dancohen.info

Where we’re going

Blended search impact Social media and shopping Shared discussion and opinion Semantics, nuance and natural

language


SEO means usability

• The crawler is just another user• Algorithmic search drives standards• Organizing your content and code• Looking outside your site• What SEO isn’t


SEO checklist

• Keywords and content• Reporting and metrics• Technical issues on-page and off-

page• Freshness of content and update

frequency• Link strategy


What are users actually after?






Buying traffic beyond brands. Look to your top converting products

or content. Build keyword campaigns that speak

to user interests. Think laterally.



Give users more of what they were after• Dynamically populate your landing

pages• Product databases, content indexes,

discussions and comments• Allow users to share your content


Give users more of what they were after


Say more

Trust, audience, content and comment.

Stimulate debate and listen to your customers. Become the discussion.

The CEO Blog Vs. The Comments Forum.

Your website as a resource.


Summary

Get your site optimized. Know your customer. Become a publisher and broaden your

interest base. Share everything you can.

Give your customers no excuse to leave and even if they do leave, let them carry your message for you.

Build reputation by participating and recommendations will follow.


Dan Cohen [email protected] | http://dancohen.info

Questions?

How To Attract Engaged Users Who Have Never Heard Of You

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