How to attract an audience using authenticity on social media

Why authenticityattractsHOW TO SHINE ON SOCIAL MEDIA

By: Julia Jornsay-Silverberg

Authenticity is one of the most powerful waysfor marketers to generate interest andattention from their audience online.

Authenticity can help you cut through the clutter.

Why Authenticity AttractsIt's rare, and real.

Because it's raw, it's trust-worthy.

Because it's trust-worthy, it's powerful.

When you're being yourself, you don't have to try.

Tactics to let your true self shineSmile

Own your quirks

Ditch the script

Connect through the camera

Let things land

5 tips to try in order to be moreauthentic online

#1: Smile

Smiles draw attention.

If you want to get people interested and excited inwhat you’re talking about, you need to grab their

attention.

#2: Own Your QuirksBeing yourself means owning your quirks and notbeing afraid to show them. That means you won't

resonate with everyone.

By being yourself, you will have a greater shot atattracting those who truly are a good fit for the

community you’re trying to build.

#3: Ditch the script

The easiest way to kill authenticity is to use a script.Instead, use bullet points as a guide to staying on point

without sounding robotic and rehearsed.

#4: Connecting through the camera

You don’t want to look stiff; push your left shoulderforward, and think about what to do with your hands.

Looking through the lens into the backplane of thecamera will increase the “depth” of your gaze and help

your audience feel like you’re speaking just to them.

#5: Let things landDon’t rush. Let your sentences, and your gaze, land.

You don’t have to worry that people are going to stopwatching if you stop talking for a few seconds.

Your authentic interest in your topic is going to bewhat attracts your audience, so let that shine through.

That's it!You're now on your way to being more authentic and

attractive on social media!

See the original blog post at:juliajornsaysilverberg.com