How to advertise yourself as a yoga teacher - free talk

How to advertise yourself

as a Yoga Teacher Ana Paula Coelho

Who am I?

Advertisement degree

MBA on Entrepreneurship in

Digital Marketing

12 years of experience in

IT/Marketing Communications

1 year of Yoga - and freelancing

Hackschooler – learn how to

learn

Push and pull

What are the main doors for internet today?

Google – pull

3 first pages on Google

Facebook – push

Frequency and consistency

Evolution

2014 – 99% Facebook, 1% Google

3k visits

2015 – 80% Facebook, 20% Google

12k visits

2016 – 60% Google, 30% Facebook

10,5k visits (5 months)

Google – Search Engine Optimization

Which of those titles most likely the majority of people

will search on Google?

First level intensive course

4 weeks yoga intensive course in Thailand

Agama Yoga Level 1

28 days yoga retreat Thailand

One Month Yoga Ko Phangan

SEO

Which of those titles most likely the majority of people

will search on Google?

First level intensive course

4 weeks yoga intensive course in Thailand

Agama Yoga Level 1

28 days yoga retreat inThailand

One Month Yoga Ko Phangan

Why some people are a success?

Product adoption curve

Marketing formula

Cheap “get to know me” products

Kobi’s Tantra Heart Meditation by donation or drop in price

Prime product with good price for value

2~3-day workshop immersion

Top products for best customers

Retreats and Festivals

Advertisement formula

Push - consistency

Facebook

Posters

Community

Pull

Word of mouth

SEO by third parties websites

What’s missing?

Central of information – website with good SEO

Do it yourself

Use what you have in hands

Start from what you can do now

Make a marketing and communication plan

Keep a to-do-list updated and aligned with your goals

Who are you? It’s also a fundamental marketing question

Content Images, Videos, Posters and flyers

Where are you? Digital presence matters

Be popular How to use Social Media wisely

Reach Enlightenment Meditate upon it

What are we going to learn together?

Self-presentations that matter;

How to make the best copyrighting for business and events;

Keywords that matter to Google (basic SEO concepts);

Easily creating websites and e-mail marketing;

Building References online (link building);

Social Media Marketing;

How to make proper content (photos, videos) using what you have in hand;

Basic skills on editing photos;

How to build a basic poster;

Tracking goals;

Design Thinking.

Day 1 Day 2

Hours:

12:30 – 15:30

17:00 – 20:00

The Marketing Toolkit

Yoga teacher worksheet

Spiritual event/product worksheet

Facebook Templates

OSEP – Owned, Shared, Earned and Paid Strategy

Communication Plann worksheet

Tracking worksheet

Golden Circle

Empathy Map

Business Model Canvas

Yoga Day Organizer Toolkit

Thank you!

2-day Workshop Online Marketing for Yoga Teachers

goo.gl/xZj7hp

[email protected]

about.me/anapaulacoelho