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How to 10X Your Google Shopping Revenue (While Improving ROAS)

Jan 05, 2021

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Marketing

Sandeep Mathias

Google Shopping is a great place to market…if you know what you’re doing. If you don’t, your Google Shopping revenue can be disappointingly low. Even if you’re getting okay results, you may still be missing out on a lot of potential revenue. It’s a story we’ve seen play out time and again. Clients come to us because they feel like their Google Shopping revenue should be higher. They know something is wrong—they just can’t figure out what.

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In our experience, almost any ecommerce business can do well on Google Ads. Some are a better fit for it than others, but if you set things up correctly, you can almost always make it work for you. Most of the time, the problem businesses run into is that they either lack the time or expertise (or both) to really get things working properly. Even simple mistakes can limit your campaigns in big ways. So, if you feel like you should be getting more out of your Google Shopping campaigns…you’re probably right. With the right tweaks, you should be able to increase your Google Shopping revenue and get the results you deserve.