How the Web Impacts Intangible Heritage A Nanyin Case Steven Wu* Herminia Din Jean Tsai
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How the Web Impacts Intangible HeritageA Nanyin Case
Steven Wu*Herminia Din
Jean Tsai
Intangible cultural heritage (ICH)
- living heritage- tacit knowledge- initiated and nurtured by
communities- continuing recreations- communities of practice- preservation imperatives
Performing Arts
- artistic expression using voice, body movement, props & instruments
- synergy of creators and performers, or solo
- new, inherited or adapted - live audience, or recording
Web & ICH Audience Social Media:
Ubiquitous Accessible Instant Multimedia Content-sharing
• Examples:
ICH Audience: Heterogeneous, multi-
ethnic, multi-lingual Cross-generational Cross-boundary Into social media and
networking Post-event experience
Usefulness to Performing Arts- Documenting, recording and preserving all aspects of artistic performances and their creation as an online resource - Simplifying search and access to past multimedia records - Supporting new modalities of transmission and sharing- Engagement with fans and stakeholders- Supporting operation and management - Supporting the goals of the UNESCO 2003 convention on safeguarding intangible cultural heritage
Transformational Impacts
Engage
Transmit Safeguard
Major Objectives of Performing Arts Organizations
- Talent management- Production mgt- Sponsor mgt
- Event mgt
Engagement
Emerging Needs
andTrends
MobileAcces
s
Linked Events &
Networking
JointPromotion &
Booking
OnlineEducation
VirtualCo-Creation
InstantSharing
Traditional
-Email-Paper Collaterals-TV & Poster Ads-Banners-Workshops-Interviews
TransmissionLive
Streaming
Video on Demand
/InformalArchive
3D andAudio
Augmentation
Personal andMobile Access
Traditional
Group audience- Stage- CinemaGroup/individual- TV, radio- DVD, Blue-ray
Safeguarding
Formal:- Internally Driven- Metadata- Compliance- Cloud-based system- Research reference
Collaborative- Crowdsourced- Crowdfunded
Informal:- Externally driven- Freetext description- Sharing- Multiple versions
Traditional
-Inhouse system-Informal Cataloguing- Various media- Unsecured
Intro to Nanyin- Origin: Minnan culture, Fujian province, China- Musical theatre (instruments, voice, ballads)- Instruments: dongxiao, pipa, clappers, other wind, string &
percussion instruments- Ancient folk music and poems- Globally, over 560 performing troupes
Nanyin Snapshots
https://vimeo.com/121469256
Siong Leng Musical Association - Founded in 1941- Revive Nanyin in SEA- Establish sound practices- Document and publish
traditional melodies- Compose new songs- Collaborate with other troupes- Internationalise through
performances and conferences
Web Strategy Quadrants
SLMA Web Activities
Inform & Engage
Transmit & Share
Collaborate
Q&A
https://vimeo.com/111402585
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