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of How The Skinny Jean 3rd Generation birthed the hip hop culture (And what it all means to denim going forward) Tuesday, July 30, 13
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How the skinny jean birthed the 3rd generation of hip hop

Oct 19, 2014

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Whats in store for the future of denim? The skinny jean and bright colors era is OVER. Youth unemployment is still sky high. The world is sick of seeing The Kardashians and the Biebs rockin flat brims. The Post-Reality era is over. No more turquoise jeans. We're headed back to the Savage Life.
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Page 1: How the skinny jean birthed the 3rd generation of hip hop

of

How The Skinny Jean

3rd Generation

birthed the

hip hop culture(And what it all means to denim going forward)

Tuesday, July 30, 13

Page 2: How the skinny jean birthed the 3rd generation of hip hop

The 3 Generations of

hip hop culture

Tuesday, July 30, 13

Page 3: How the skinny jean birthed the 3rd generation of hip hop

Old SchoolTuesday, July 30, 13

Page 4: How the skinny jean birthed the 3rd generation of hip hop

RealityTuesday, July 30, 13

Page 5: How the skinny jean birthed the 3rd generation of hip hop

A Post-Reality World

You’re Jimmy Brooks, dawg!Tuesday, July 30, 13

Page 6: How the skinny jean birthed the 3rd generation of hip hop

Bob Johnson Sells BET to

Viacom and they White Wash it

Tuesday, July 30, 13

Page 7: How the skinny jean birthed the 3rd generation of hip hop

Firing of AJ & Free as hosts of 106 & Park

Symptoms of the Cultural Shift

Tuesday, July 30, 13

Page 8: How the skinny jean birthed the 3rd generation of hip hop

As much as people loved to make fun of

AJ & Free

Tuesday, July 30, 13

Page 9: How the skinny jean birthed the 3rd generation of hip hop

They were like your neighbors

Tuesday, July 30, 13

Page 10: How the skinny jean birthed the 3rd generation of hip hop

BLACK Entertainment Television Replaced Black hosts with

A NON-BLACK HOSTTuesday, July 30, 13

Page 11: How the skinny jean birthed the 3rd generation of hip hop

She BANNED Webbie from 106 & Park

Tuesday, July 30, 13

Page 12: How the skinny jean birthed the 3rd generation of hip hop

The Incarceration of Lil Boosie removed the heir to

the throne of truth

The Death of Pimp C marked the de-valuation of Trill

as a fundamental value

Tuesday, July 30, 13

Page 13: How the skinny jean birthed the 3rd generation of hip hop

Symptoms of the Cultural Shift

Canceling of BET UnCutTuesday, July 30, 13

Page 14: How the skinny jean birthed the 3rd generation of hip hop

Lil Wayne introduced

Aubrey Graham to the world as

“Drake” at

MTV Spring Break Tuesday, July 30, 13

Page 15: How the skinny jean birthed the 3rd generation of hip hop

Post Reality

The Flag of Street Culture is being flown by a rich

child actorTuesday, July 30, 13

Page 16: How the skinny jean birthed the 3rd generation of hip hop

as the exclusive arbiters of the culture

Blacks

no longer valuedTuesday, July 30, 13

Page 17: How the skinny jean birthed the 3rd generation of hip hop

Street Code was no longer

the official unwritten rules of the game

Symptoms of the Cultural shift

Tuesday, July 30, 13

Page 18: How the skinny jean birthed the 3rd generation of hip hop

The Rap Game is now all about STYLE

(You got a etch-a-sketch on your pants playa!)

Tuesday, July 30, 13

Page 19: How the skinny jean birthed the 3rd generation of hip hop

Bleached Jeans Faded Jeans

Black White

Men MenWomenWomen

Baggy Loose Tight

Pre - 2006 Millennial Generation Denim Landscape

Style

Race

Sex

Cut

Tuesday, July 30, 13

Page 20: How the skinny jean birthed the 3rd generation of hip hop

Solid Jeans Faded Jeans

Black White

Men MenWomenWomen

Loose Skinny

Post - 2006 Millennial Generation Denim Landscape

Style

Race

Sex

Cut

Tuesday, July 30, 13

Page 21: How the skinny jean birthed the 3rd generation of hip hop

But the game is coming full circle

Tuesday, July 30, 13

Page 22: How the skinny jean birthed the 3rd generation of hip hop

Old School 1979-1992 Tight

Reality 1993-2006 Loose

Post-Reality 2006-2013 Tight

The Savage Life 2014- Loose

Era Denim Style

Tuesday, July 30, 13

Page 23: How the skinny jean birthed the 3rd generation of hip hop

Why?Tuesday, July 30, 13

Page 24: How the skinny jean birthed the 3rd generation of hip hop

is shortening the cultural macro-cycle

The fast pace of technology

Tuesday, July 30, 13

Page 25: How the skinny jean birthed the 3rd generation of hip hop

The Old School & Reality Era’s were twice

as long as the Post-Reality

Tuesday, July 30, 13

Page 26: How the skinny jean birthed the 3rd generation of hip hop

long-term unemployment is a reality for many youths

Economic Hardship has affected a larger cross section

of the population

Tuesday, July 30, 13

Page 27: How the skinny jean birthed the 3rd generation of hip hop

The Suburban Savage Life is no longer a joke

Tuesday, July 30, 13

Page 28: How the skinny jean birthed the 3rd generation of hip hop

Tuesday, July 30, 13

Page 29: How the skinny jean birthed the 3rd generation of hip hop

Reality Era designers like Maurice Malone who abandoned the baggy

cut are re-introducing it

Tuesday, July 30, 13

Page 30: How the skinny jean birthed the 3rd generation of hip hop

The frivolous nature of the Post-Reality style was a result of misplaced escapism.

Tuesday, July 30, 13

Page 31: How the skinny jean birthed the 3rd generation of hip hop

The Truth is the World is Savage

Tuesday, July 30, 13