How the right social media strategy can lead to a great ROI

HOW THE RIGHT SOCIAL MEDIA STRATEGY CAN LEAD TO A REAL

RETURN ON INVESTMENT FOR YOU AND YOUR BUSINESS

featuring Adam Houlahan

1webtrafficthatworks.com

webtrafficthatworks.com

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Who is Adam Houlahan?

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Adam is a leading world expert when it comes to helping business owners

and entrepreneurs4

Adam and his team have helped over 3,200 people and he shares some of his

top secrets in his bestselling books, Social

Media Secret Sauce5

Adam and the team at Web Traffic That Works

also have a lifetime partnership with

Buy1Give16

Web Traffic That Works are closing in on an

amazing 400,000 impacts

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Top 10 things we spoke about

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#1. Social media’s not just about having as many followers as

possible

TOP 10 THINGS WE SPOKE ABOUT

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#2. The importance that social media can play in

generating leads


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#3. The right social media strategy can lead

to a real return on investment for you and

your business


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#4. Clients that are focused on price over quality are often bad

news for your business


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#5. You should make sure that you and your clients share the same values

and expectations


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#6. The two key aims of social are to drive traffic to your website and/or

LinkedIn page


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#7. By understanding your clients you can

create bespoke packages for them


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#8. Social media strategies require more

than just offering a client a plan


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#9. The importance of researching your industry

in order to understand where you can place your business in the industry


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#10. Social media visibility can lead to a

serious return on investment


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The top 10 takeaways

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#1. Social media’s not just about having as many followers as

possible

TOP 10 TAKEAWAYS FROM THIS INTERVIEW

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#2. The importance that social media can play in

generating leads


21

#3. The right social media strategy can lead

to a real return on investment for you and

your business


22

#4. Clients that are focused on price over quality are often bad

news for your business


23

#5. You should make sure that you and your clients share the same values

and expectations


24

#6. The two key aims of social are to drive traffic to your website and/or

LinkedIn page


25

#7. By understanding your clients you can

create bespoke packages for them


26

#8. Social media strategies require more

than just offering a client a plan


27

#9. The importance of researching your industry

in order to understand where you can place your business in the industry


28

#10. Social media visibility can lead to a

serious return on investment


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TOP 3 QUOTES

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“Social media is pretty much about driving

traffic to your website or your LinkedIn profile”

TOP 3 QUOTES FROM THIS INTERVIEW

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“The strategy has to make sense, but it also

has to align with the people you’re working

with and their skill sets”


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“Any business that takes on clients just to pay the bills

ends up dealing with problems created by “bad”

clients. They don’t then have the time to deal with

the “good” clients”.


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TOP 3 ACTION ITEMS

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#1. Write down a list of desirable

characteristics for your ideal client and ask yourself how you can go about finding

them

TOP 3 ACTION ITEMS YOU SHOULD DO NOW

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#2. Brainstorm which social media platforms

would best suit you and your brand


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#3. Check out Buy1Give1 to see how your business could

make a positive impact!


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How the right social media strategy can lead to a great ROI

Social Media