How the Omnichannel is Impacting the Supply Chain€¦ · SAP aquired Hybris in 2013 itelligence launched ‘Hybris’ team around CRM –e-commerce –and ERP integration Within

How the Omnichannel is Impacting the Supply Chain

26. April 2017

dSC LoB – Western Europe

Hans Kourimsky

Florence the city of Omni art

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47%

23%

11%

17%

2% 1%

216 220272

342407

457557

696778

itelligence Worldwide in Numbers

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1989 5,600+777.9 MEUR(2016)

6,000+German-Speaking Europe

Western Europe

Asia

Other

Eastern Europe

USA

Employees Development of Headcount Revenue

Revenue per Region (2016)

+17,4% Revenue Growth from 2008

24 CountriesCustomers

Founded

14311545

1844

2251

2765

30784140

4702

2008 20162009 2010 2011 2012 2013 2014 2015

5677

+

SAP aquired Hybris in 2013

itelligence launched ‘Hybris’ team around CRM – e-commerce – and ERP integration

Within this team we identified that the shift to an omni channel world canbring major changes in the SupplyChain world, our conclusions whereput in this whitepaper.

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Multi channel vs. Omni channel

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Sto

res

Mobile

Web

Cata

logue

Sto

res

Mobile

Web

Cata

logue

Seamless experience

NEW MODEL, OMNI-CHANNEL | EFFICIENT, OPTIMIZED EXPERIENCE

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ERP

BACK END

WAREHOUSE PLM CRM DATA POOLS

SUPPLIERS

WEB CALL CENTER

CONSOLE MOBILEPOS SOCIALTV PRINT

ORDER MANAGEMENT

PLATFORM

MASTER DATA

OMNI-CHANNEL LOGIC

EXPERIENCE MANAGEMENT

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Better Process and Data Management

SavingsBy cost reduction

45%

Of the savings by reducing

costs through better product

management

15%

34%Of the savings through

process simplifications

38%

Revenue

Increase in online sales

Upsell

18%Increased cart size.

Business impact

DIGITALLY CONNECTED

79%of customers spend at least 50% of total shopping

time researching products online.

SOCIALLY NETWORKED

53%of customers abandoned a purchase due to

negative online sentiment.

BETTER INFORMED

59%

of customers are willing to try a new brand to get

better customer service.

Customer Facts

Source SAP, CXP & FEVAD

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Click to possession performance in France

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Order Ship Deliver

Source FEVAD 2015 – 2016 e-commerce logistics observatory

Less than a Day

Less than two Days

Less than a Day

Day + 1

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Omnichannel Retail in Europe - Strategies, Challenges & Measuring Success - Executive Summary CXP – PAC 2015

The Supply chain impact

New volumes

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What should be on stock ?Source Metis Conseil

Disruption of the traditional supply chain

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Where to ship from ?Factories

Distribution centers

Stores

Impact of Omni channel on the Supply Chain Planning

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What is my target service levelWhere do I store the products

Digital transformation and the supply chain

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How to handle the new business requirements ?

Digital transformation and the supply chain

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IoT dataSocial Media data

Processes

Things

How to handlethe real time

data updates ?

Omni channel warehouse

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Where and how to process the new deliveries ?

Introducing mass picking to match detail delivery requirements

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Brain

Body Eye/Ear Recognizes the event and categorize some pattern data.

Analyzes the data and give answer

Executes the

instruction accurately

Instruction

Feedback

Is robotics as solution ?

The returns nightmare

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How to handle the returns volumes ?Where to process the returns ?

Take awaysImpacts on the Supply chain through Omni-Channel and digitalization

Ensure greater data accuracy

More flexibility in business processes

Faster business cycles

Open to robotics

Lot size of 1

Returns processing

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itelligence MarketingKönigsbreede 133605 [email protected]

We make the most of SAP® solutions!

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