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How the LinkedIn Marketing Team Uses Targeting

Mar 20, 2017

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Marketing

Qi He
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Page 1: How the LinkedIn Marketing Team Uses Targeting
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•••••

Driving Personalization Targeting by Age

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We recommend that you target by years of experience when going after a

specific age group as years of experience is based off the number of

years someone has been employed .

••• 70% Targeting by seniority vs. age targeting. If you're

targeting executives, targeting by age diminishes

audience size by 70% •

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