How the Journal of Accountancy Keeps CPAs in LA Informed (SlideShare)

How the Journal of Accountancy

Keeps CPAs in LA Informed

Courtesy of FPA Technology Services, Inc.

http://www.TechGuideforLACPAs.com

http://www.techguideforlacpas.com/

Sponsored by http://www.TechGuideforLACPAs.com

Craig PollackFounder & CEO

Industry hub websites,

especially those affiliated

with industry associations

are often a great resource of:




• Industry news




• Educational videos and

articles




• Career advice from your

peers and respected

industry leaders




• Channels to communicate

with the publishers of the site

and the community which

supports it




The AICPA was founded

in 1887, and the Journal of

Accountancy (JofA)

publication/magazine has

been published continuously

since 1905




The main content categories of

the JofA include:




• Practice Management




• Tax




• Technology




• Financial Reporting




• Auditing




• Management Accounting




They are extremely active on

social media where they share

their content and increase their

readership




The Journal of Accountancy

development team could write

a textbook on how to write a

highly effective industry portal

for busy professionals:




• Easy navigation




• Search functionality




• Well written content, with lots

of fresh material




• Social Media sharing tools

and links to the AICPA

website, categorized videos,

and the latest in industry

news including their own

JofA magazine




The JofA has articles which are

written in conversational tone,

edited for great web

readability,




and link back to their

magazine content for those

who like to take in their content

from the physical edition of the

JofA




But how often do you have

an industry community site

where you don’t have to log in,

remember your password, or

use your social media

credentials to get to the

best information?




If you are riding in a taxi cab,

airport limo, or at the local

Starbucks, the JofA is also

mobile responsive for

smartphones and tablets




Have you contributed, been

a subscriber, or had a really

enlightening experience with

the Journal of Accountancy

website?




If so, tell us about it in the

Comments section below


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