How the Digital Society Will Affect Our Lives, Our Teaching, and Our Learning: An Analysis of Changes in College Business Models X College Boston www.waegemann.net [email protected] C. Peter Waegemann
Jan 17, 2015
How the Digital Society Will Affect Our Lives, Our Teaching, and Our Learning:
An Analysis of Changes in College Business
Models X College
Boston
C. Peter Waegemann
Agenda1. What is the Digital Society?
a) How is it changing the way we think? b) What are the changes in how we obtain and store
information?
2. How is education changing? a) What are current trends?b) What are the generations of online education?
3. What can/should colleges do?a) What are some initial thoughts on re-inventing colleges?b) Why is a strategic plan needed?
4. Discussion
What Is Changing Through Our Digital Progression?
• Wealth of available information– Information resources– Decision processes– Our memories: Storage of data loses importance
• Communication (virtual and global)– Social life and personal behavior– Different information flow (news, personal, new ideas,
etc.)• Life changes from brain-centric to systems-centric• AI will govern our thinking, behavior and decision
making– Dependence on electronic devices
• New information transfer: Disruptive effects on education
Stage 1: THE BRAIN Memory and information processing (thinking) is taking place in the brain.
Stage 2: BOOKS AND DOCUMENTS
Books and documents supplement the brain in terms of information storage. There is an active interaction between the knowledge and information stored in the brain and books/documents.
Stage 3: WORLD INFORMATION COMMUNITY (WIC)
Most new and known information is stored in WIC.
The brain’s new role is to • Navigate the wealth of information• Create context of much of the data• Work with artificial intelligence, and select and interpret information according to one’s belief system.
Three Stages of How the Storage of Information has Changed in a Digital Society
Cloud
Electrical algorithm processing units combined in integrated circuits make up the computer
Rules, processing and communication languages make up operating systems and software
Internet provides computer connectivity
Indexing makes digital information accessible
Mobile devices
1
2
3
4
5
6
It is not just the Internet that is changing our lives…
These six elements make up a new way of living together:
World Information Community (WIC)
Changes WIC is Bringing for Individuals
Data Access Information Processing Communication Economics
Commerce
Making Use of WIC: Easier ways to research and access information
Change from oral storytelling and hard copy literary reading to precise multi-media communication, less face to face
Documentation and opinions: More Permanence and impact
Semi-automated jobs disappear
Change from data/memory-based thinking to concept/idea-based thinking
Historic Changes
How WIC will change our understanding of intelligence
10Brain’s new role
in dominating the information field
1Concept focused,
less detailed memorizing
2New educational
paradigmFrom teacher-
centric to system- centric
3New intelligence
systemsAccessible knowledge
vs. memorized
9Transparency
4WIC Literacy:Several levels
8WIC-based fact
checking 7
Emotional motivators will be
monitored and guided
6Apps will guide
people
5Departure from
linear (book) information
capture
Three Factors
LearningWhat information is available?
What information can be accessed?
ThinkingProcessing information
Distinguishing informationConcept understanding
Decision making
Documenting and CommunicatingFrom voice to text
From occasional to continuous communicationFrom limited communication partners to social media
communities
1. Change
The wealth of information available to anyone
The smart kid of the past was good at memorizing. The smart kid of tomorrow is good at navigating and context recognition.
Information Overload?
2. Communication
InternetTexting
Speech RecognitionLanguage Processing
ToolsMulti-media
New virtual communities
Faster and simpler
Continuous
3. Documentation
• Permanence• Increased responsibility• Move from privacy to transparency
4. Shift from Brain to Systems
• From memorizing to accessing information• From “personal” teaching to system teaching
– Knowledge transfer depends on motivators– Videos and games can be better aiding tools
“Fighting online ‘system teaching’ is like fighting books”
Teachers: The Lifeblood of Education
• The teacher of the today is the transportation of the past
• The teacher of tomorrow is the transportation of today and tomorrow
Both bring people from A to B
Resisting change
“This discovery will create forgetfulness in
the learners’ souls, because they will not
use their memories; they will trust to the
external written characters and not
remember of themselves.””
Plato, Phaedrus, from a translation by B. Jowett Plato, Phaedrus, from a translation by B. Jowett
What Does This Mean for Education?
• Information Transfer (Teaching) is Changing– Recording to viewing– Providing “learner-friendly” material– Games
• Business Model is Changing– New competition– Development of proprietary material– Less course- and degree-centric, more subject matter-
centric• New MARKETING
How people imagined in 1910 how learning would be in the year 2000
Source: Unknown Spanish newspaper 1910
Excitement and Fear
“College is Dead. Long Live College!” Time Magazine, Oct. 18, 2012
Can Online Megacourses Change Education? Google+
Online Discussion, Feb. 2013
MOOC – Massive Open Online Courses
MOOCs will revolutionize the educational field
January 15, 2013
Online Courses Will Change Education Forever!
Rescuing Education from Death Valley
TED
Types of Online Courses
1. Video recording of course teaching– Remote access offers additional college capacity
at little extra cost– Can be combined with degree programs– Limited success over the long term
2. MOOCs (Massive Open Online Courses)– A new approach
3. Networked and re-invented colleges with traditional and online teaching
Learn by doingHighly interactive, project-based exercises replace lectures
The lecture is dead!! Bite-sized videos make learning funCreative games and fun programs make learning fun
Learn in online groups
Collaborate online with others
Programs co-developed with employers
Learn what you need for your job
Low cost, low cost, low cost“The new business model that puts colleges out of business”
Blogs:“What is the long-term future of degrees?” – “Employers test job-applicants with their own software (developed with educational institutions)” – “Value is not what the student learned for passing the test but what enables her doing an excellent job.” – “Colleges must understand that they have to produce students who can compete with AI.”
End of elitism
Pay for what you learn
Guidance what to study
9 Changes
MOOCs1. EdX – Network: MIT/Harvard, Wellesley, Georgetown, Berkeley, 26+ courses
2. Coursera: 62 universities in 11 countries, 313 courses in 21 subject areas
3. Udacity: 22 college-level courses supported by Google, San Jose State
4. Udemy: Any expert can teach a class. 5,000 courses in 16 categories
5. P2PU: organizes learning outside of institutional walls and gives learners recognition for their achievements
6. Canvas Network: Connecting students, teachers and institution. 30+ courses
7. Alison: 500 courses, mainly free, oldest (since 2007)
8. StraighterLine: Works with 40 colleges
9. Gender Through Comics: uses a study of comic books incorporating highly interactive video lectures, online discussions between students, and real-time socially driven interviews
10. Skillsoft: Claiming to be the largest. Maybe more of an example of things to come: practical and international
More…
Goals
• Preparing students for the digital society• Using new media and methods for better
teaching– Available programs– Creating a “class community”
• Changing curricula– Waiting for state or national consensus or
experimenting?
The dramatic challenge
Approx. 4,200 Colleges in US
In 2016-2020: 1,800 of these
colleges will be in trouble!
Heading toward the cliff: You need a strategy to face these challenges
and you need it now!
Balancing
Goals
1. Fill your classrooms and dorms
2. Grow online population3. Be profitable4. Build a future
Threats
• Migration to competition• Why go to this college?• MOOC – Eroding fees?• Business intelligence: What
are the assets besides real estate and reputation?
Online Teaching: Classroom Videos
Online Marketing
Proprietary Software
Community Development
Re-invent CollegeImages courtesy of JOLT
Checklist
1. How many courses are recorded live, indexed, and available for marketing?
A presented course is not a temporary service but can be a product to be marketed.
2. What is your short-term strategy?
3. Have you developed an online goal for the next three years? (Example: number of online students and courses)
4. Have you established consistent quality for recorded teachings?
Online Teaching: Classroom Videos
Online Marketing
Proprietary Software
Community Development
Re-invent College
Questions
1. How do you market the online program?2. Why would students sign up for your
program (vs. another college)?3. Are MOOCs affecting your efforts?
(Are you sure about the future?)4. Most of the growth comes from the
international market. How would you rate your efforts?
5. What efforts have you made to create a network of teaching institutions? (vs. being approached)
6. Do you have a strategy for the ideal network?
Online Teaching: Classroom Videos
Online Marketing
Proprietary Software
Community Development
Re-invent College
Checklist
Stage 1
Recording and indexingSoftware for usageSoftware for automated grading
Stage 2
Creating teacher-independent proprietary materialNew creative modules
Multimedia presentations without the teachers
Educational gamesComics
Develop new model for teachers to become coaches
Online Teaching: Classroom Videos
Online Marketing
Proprietary Software
Community Development
Re-invent College
Issues
1. Join or create a community of networked colleges (national and international)
2. Student network
• Crowd sourcing
3. Network with employers
4. Crowd sourcing for material
Online Teaching: Classroom Videos
Online Marketing
Proprietary Software
Community Development
Re-invent College
“Teaching” – the process of knowledge transfer - will be less of a service and more of
a product• Fewer people teaching• Efforts toward developing proprietary teaching
material• Marketing is the key to success• No national or language boundaries• Focus on knowledge value (rather than degrees)• Disruption: Change from traditional colleges to
an “industry” that sells its online teaching products as well as the use of its in-person programs
Online Teaching: Classroom Videos
Online Marketing
Proprietary Software
Community Development
Re-invent College
Growth
2000
First Generation of Online Education: Teacher-centric
2015 2020
Second Generation of Online Education: Content-centric
•Material developed by the educational institution
•Teachers as tutors, authors, and counselors
• Unlimited student population
Teaching Process Today
ClassroomTeaching
Online teaching increases• Remote access• Repeat functions (on demand)
• Software against student cheating• Value of program • Marketing
Online Teaching
Teaching Process Tomorrow
ClassroomTeaching/Coaching
Online teaching increases• Different organization of content• Automated testing and progress
management• Repeat functions (on demand)• Different roles of teachers• Different roles of institutions
Potential Risks
• Internet collapse– What happens if all of this information
disappears with a click?• Information control
– Creating biases – Posting mis-information displayed as truth
• Privacy• Artificial intelligence
– Companionship– What happens to person-to-person
interactions and dependencies?You must be prepared for these threats.
Don’t Wait to re-invent your
college
Thank you for listening
For more…
• Contact me at [email protected]• Visit www.waegemann.net• The book is available from amazon.com