How the British Broadcasting Corporation successfully produced the Olympics 27 September 2012 Jamie Hindhaugh Head of Production, London 2012
How the BBC successfully produced the Olympics
Jun 24, 2015
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How the British Broadcasting Corporation successfully produced the Olympics
27 September 2012
Jamie HindhaughHead of Production, London 2012
One amazing year
Audience Expecta.on of the BBC during the London 2012 Olympics• “Inform and entertain”
• Patrio0c
• Provide familiarity
• Provide humour
• ‘All encompassing’
• Family focus
• Accessible
• Wide coverage of events
• Opportuni0es to follow
niche/ smaller events
• Online offering
• Expert analysis
• ‘Informa0on’
• Keep ahead of the games
• Don’t miss a moment
To forge a sense of belonging when a Big Event takes place
Content is the key to crea0ng engagement. BBC to be a curator of live
The BBC to be a trusted guide, especially for finding and interac0ng with that content
Events
Sport
News
Digital
Legacy
Project TriangleL2012 Diamond
Business case
ReviewDoPlan
Portfolio of potential targets and measures
identified
Revised and aggregated key
targets and measures identified
Individual work stream targets and measures
approved
Sum of individual key targets and
measures identified per Editorial theme
Aggregated key targets
and measures, pan L2012, signed
off
BBC FC Allocated budget
L2012 Finance Committee /
Steering Group allocated work
streams
x workstreams 5 overarching Editorial themes
L2012 Project delivery pan BBC
Finance Case:identifying x workstreams
Review of previous identified
workstreams
Approvals Document: VFMTargetsLegacyRisks /ContingencyBudget
Closedown document: VFMTargetsLegacyBudgetLessons Learned
Summary Document:VFMTargetsLegacyBudgetLessons Learned
Audiences
Rep
utat
ion/
Bran
d/Sa
tisfa
ctio
nGovernance
Delivery
Closedown Report
L2012 Steering Group GovernancePMO
HealthcheckInternal Audit
ReviewPMO L2012 SG PIRAction plan
Innovate and modernise
The greatest show on Earth
The BBC’s gateway to 2012
World Olympic Dreams
World Class
2012 Apprentices
Cultural Olympiad and London 2012 Fes.val
Olympic Torch Relay
Developing the sports story
Olympic Park
NEVER MISS A MOMENT
Every session, Every sport, Every day.
2500 HOURS OF COVERAGE
24 BBC Olympic Streams
Event Switcher
Live Interac.ve Video Player
Television
550 HOURS OF COVERAGE
6 am – 1 am every day
News / Na.ons and Regions
Journalism
BBC News / Lund PointBBC News 1, 6 and 10 bulle0ns, BBC News Channel and BBC World live from the Park.
BBC Opera.on in the IBC
BBC Opera.on in Salford
BBC Studios in the Park
Radio 2
Big Screens / Live Sites
Digital legacy
Choice and personalisa0on
Video on demand
Interac0ve video
Video on Tablet/Mobile App
3D
Super Hi-‐Vision
Social Media
A na.on united
Opening Ceremony
28.7m million viewers
Closing Ceremony
27.3 million viewers
Reach:
Beijing 200875%
London 2012 Target 85%
TV Reach 91% / 52.1m
96% felt the BBC’s coverage of the Olympics either met or exceeded their expecta.ons.
85% agree coverage helped bring the na.on together
74% agree the way the BBC covered the Olympics helped them to feel part of the event
Source: Ipsos MORI for the BBC, 17-‐19 August 2012, 878 UK adults 18+ who consumed coverage of the London 2012 Olympic Games on the BBC.
BBC Sport onlineRecord breaking 57 million (global) and 39 million (UK) browsers to the BBC Sport site
An average of 9.5 million (global) and 7 million (UK) browsers per day
111 million requests for BBC Olympic video (double previous events)
BBC Olympics on mobile
8.6 million UK mobile browsers to the BBC’s Olympics coverage
12 million requests from mobiles for video
1.9 million App downloads
24 Streams24 SD and HD live BBC Olympic streams were made available to cable and satellite providers.
24.2m reach to the 24 SD, HD and Freeview streams.
Every single stream seeing at least 100,000 viewers.
Radio 5 Live
81% rated the coverage as “excellent”Every GB medal victory has been captured live on BBC Radio.
Paralympics coverage across Radio 5 Live and Radio 5 Live Sports Extra.
What the papers said“BBC Sport at its best” -‐ Daily Mail “Medals all round for Team BBC” -‐ The Observer “Beeb pundits! reach the gold standard” -‐ The Sunday Times “Finally, a good reason to be glued to the TV” -‐ The Mail on Sunday “The good gold Beeb” -‐ Sunday Mirror “The BBC’s Olympics coverage has been a triumph” – The Metro
ReviewDoPlan
Portfolio of potential targets and measures
identified
Revised and aggregated key
targets and measures identified
Individual work stream targets and measures
approved
Sum of individual key targets and
measures identified per Editorial theme
Aggregated key targets
and measures, pan L2012, signed
off
BBC FC Allocated budget
L2012 Finance Committee /
Steering Group allocated work
streams
x workstreams 5 overarching Editorial themes
L2012 Project delivery pan BBC
Finance Case:identifying x workstreams
Review of previous identified
workstreams
Approvals Document: VFMTargetsLegacyRisks /ContingencyBudget
Closedown document: VFMTargetsLegacyBudgetLessons Learned
Summary Document:VFMTargetsLegacyBudgetLessons Learned
Audiences
Rep
utat
ion/
Bran
d/Sa
tisfa
ctio
nGovernance
Delivery
Closedown Report
L2012 Steering Group GovernancePMO
HealthcheckInternal Audit
ReviewPMO L2012 SG PIRAction plan
Partnerships
British Olympic Association
International Olympic Committee
Olympic Delivery Authority
Comic Relief
Visit London
Arts Council
British Council
London Mayor’s Office Royal Shakespeare Company
British Rowing National Archive
Badminton England
Wimbledon
BT
Deloittes Camelot UK Athletics
Siemens Sport England
Ericsson
Barbican
Hackney Council 5 Olympic Boroughs
Future Challenges
Project Manager is NOT a job title
Q & A
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