How Technology Talks

HOW TECHNOLOGY

TALKSHow technology change the way we tell stories in advertising

results

OgilvyOne is the world’s pre-eminent Customer Engagement Agency ...

We turn big ideas and data insights into personal experiences

NGUYEN TIEN HUYCHIEF DIGITAL OFFICER

OVER 10 YEARS CREATING BRAND EXPERIENCES

WHAT DO WE TALK ABOUT TODAY?

DIGITAL MARKETING AGAIN?

WHAT DO WE TALK ABOUT TODAY?

DIGITAL INNOVATION

THE OLD DAYS

STORY TELLING

First official TVC in the world

STORY TELLING

BRAND STORIES

PEOPLE STORIES

BRAND STORIES

OR

PEOPLE STORIES

BRAND STORIES

TECHN

OLO

GY

PEOPLE STORIES

TECHNOLOGY IS AN ENABLER

TO

HEXOSVOICEFORALL

AGENCIES NEED TO LOOK BEYOND STORYTELLING AND

TAKE THEIR CUES FROM SOFTWARE DEVELOPERS

REI INAMOTOCHIEF CREATIVE OFFICER / AKQA

HOW AN IDEA CAME TO LIFE

ART COPY

WILL IT CHANGE?

ART COPY

TECH

WHAT IS CREATIVE TECHNOLOGIST?

DIGITAL TOOLKITA FEW YEARS AGO

HTMLFlashVideo

Databases

What is Creative Technologist (Sermad Buni - Creative Technologist at BBDO)

DIGITAL TOOLKITNOW

HTMLFlash

DatabasesFacebook

Geo-locationMulti-touch interfaces

Voice recognition...

MobileNFCARQR

Smart TVsTabletsKinect

...

What is Creative Technologist (Sermad Buni - Creative Technologist at BBDO)

IN THE WORLD OF ART AND COPYEVERYTHING IS

POSSIBLENOW

WITH TECH, IS IT?

Nike: Fuelband

Ballantine’s: T-shirt OS

Nestlé: Dolce Gusto

WELCOME TOERA OF EXECUTION

WHO CAN SAYIT’S POSSIBLE???

CREATIVE TECHNOLOGIST

IS THE ONE WHO CREATES ART AND COPY WITH

1S AND 0S

CREATIVE TEAMBECOME

INVENTORS

ROLE OF CREATIVE TECHNOLOGIST?

KEEP UP TO DATE WITH NEW TECHNOLOGIES AND

SEE POTENTIAL OF GREAT IDEAS

WORK WITH ART AND COPY IN CONCEPTING

BUILD PROTOTYPES TO DEMONSTRATE IDEAS

OVERSEE PRODUCTION

WHERE TOFIND THEM?

HARD!!!

INSPIRE TECH PEOPLEOR CREATIVE PEOPLE?

PEOPLE WHO LOVE EXPERIMENT

PEOPLE WHO IS MULTI-TASKING

PEOPLE WHO CAN

INSPIRE THE MARKET

BRING REAL VALUE

INVENT SOMETHING

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Website: www.pencil.vn