How sustainable tourism is impacting the travel industry

HOW SUSTAINABLE TOURISM IS IMPACTING THE TRAVEL INDUSTRY

WHAT IS SUSTAINABLE TOURISM?

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•  Principle: Travel industry should be part of helping build up the local communities, immerse on the culture, support the people that it comes in contact with

•  Appealing idea to a new generation of sustainable tourists: Millennials

SUSTAINABLE TOURISM

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•  More likely to be interested in giving back to the areas they go to

•  Strong sense of civic responsibility, desire to help people live better lives and to have a meaningful impact

•  Transformational travel: impact positively the world while enjoying an enriching cultural experience

MILLENNIALS

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TYPES OF SUSTAINABLE TOURISM

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•  Travel to remote locations, off the beaten path, to enjoy nature in a more holistic way

•  Experience the undisturbed natural environment

•  Low carbon footprint

ECOTOURISM

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•  Engage in tourism while doing meaningful work as a volunteer

•  Desire to have transformational travel

•  Millennials are changing from spending their money on things to spending it on experiences

VOLUNTOURISM

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•  Tourism in areas of the world in most need of assistance, food, medicine, and so on

•  Designed to positively impact the most destitute and needy

PRO-POOR TOURISM

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WHAT IS ITS IMPACT IN THE TRAVEL INDUSTRY?

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•  Tendency to grow in the future

•  Importance of both money and manpower

•  Greater attention to social issues

•  Potential to become a hot trend for the millennial vacationer

IMPACT

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FORECASTS

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•  Valuable economic tool for people in the travel industry

•  Travel agents need to learn how to cater trips that involve social impact in order to fulfill its clients desire of transformational travel

FORECAST

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