February 2016 How Sunbites presented 'Box of the week', through interactive posts on Facebook Newsfeed. Case Study
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February 2016
How Sunbites presented 'Box of the week', through interactive posts on Facebook Newsfeed.
Case Study
Sunbites had to run a campaign targeted towards women, majorly aiming to make them appreciate themselves more. Asking them to take some time off the rush, and focus of their self occasionally. The brief was simple, talk to the women, and make them appreciate the importance of relaxation, enjoyment, self improvement and vitality.
Case Study
BRIEF
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Sunbites Arabia Newsfeed SmartApp
We ran a campaign called 'Sunbites - My Time', and revealed one emotion at a time through a unique video for each, and giving the women a chance to win Sunbite's 'My time' box of the day, just by registering themselves. We had to give away 100 boxes, and the first 100 to register would win it. A versatile app, which would playa different video, and give away a different gift every 2 days. from the same post. Of course we received much more than 100 entries for it, unfortunately.
Case Study
STRATEGY
Sunbites Arabia Newsfeed SmartAppSunbites Arabia Newsfeed SmartApp
FMCG
Screen 1
Click 'play' to see what's in store for you this week!
Case Study Sunbites Arabia Newsfeed SmartApp
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Screen 2
Case Study
Watch videoof the Box of the week
Sunbites Arabia Newsfeed SmartApp
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Screen 3
Case Study
Read more about what you are about to win!
Sunbites Arabia Newsfeed SmartApp
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Screen 4
Case Study
Fill in your details tomake it your's.
Sunbites Arabia Newsfeed SmartApp
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Registrations received per day
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Dec 23 Dec 29
20
0
40
80
60
100
120114
46
143
3428
12
2
1 2 3 4 5 6 7
140
160
Number of clicks on Play button - 18,186
Number of Number of Number of
21.2% 12.69% 4.84%
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1,736Video Views
1039 397
People whoregisteredto win it
People whoviewed theBox of the week
C o n v e r s i o n R a t e
We only had one job. Get registrations.
Sunbites wanted users to be excited about the 'Box of the week', and register themselves to win it. All this in exactly 7 days. We got 397 registrations. In just 7 days.Along with 1,736 video views, and 1039 views on the Box of the week.
FMCG
NEWSFEED SMARTAPPSUS Patent File Number: US2014880295 / Indian Patent File Number: 5298/CHE/2014 / GCC Patent File Number: 2015/30232
Newsfeed SmartApps is a patent pending innovation that let's brands post rich, engaging & interactive status updates on their FB pages resulting in higher engagement. With Newsfeed apps deploy engaging games, quizzes, surveys, mini-websites, data collection apps, videos or product slideshows with call to action and any interactive element right in the newsfeed!
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Easy to Post Works onNewsfeed
MobileFriendly
Promotable viaFacebook Ads
No allow app &FB app tab
Sharable & Likeable
ComprehensiveAnalytics
NEWSFEEDSMARTAPPS
Newsfeed SmartApps
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