How StubHub Got Its Projects In-Line with QuickBase

How StubHub Got Its Projects in Line with QuickBaseGenre: adoption and roll-out

Dennis Kang & Benjamin Buday

Partnerships Project Manager, StubHub.com

1 Introductions

#EMPOWER2015

Benjamin BudaySales Engineer, Intuit QuickBase

• From Boston, Massachusetts

• Two years with Intuit QuickBase

• Trains, builds proof-of-concept apps

• May have seen/heard him on QuickBase

webinars!

A few notes from Dennis:

• Benjamin is a QuickBase Ninja

• He is a famous QB Instructor

• After this presentation he’ll be available to take

selfies for just $10

#EMPOWER2015

Benefits

- Automation – Sped up the process,

less time chasing after projects

- 3rd Party Tool integration made QB

more robust

- Different methodology to

prioritization, workload management,

and scoping

- Setting up projects to be efficiently

triaged

#EMPOWER2015

Activity

Introduce You

• Get into groups about 4

and introduce

yourselves

• Name / Company /

Role / Favorite food

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① UC Davis – Sociology

② Crazy Career path

③ 2007 – Found my calling – Project Management

④ 12/12/12 – First day at StubHub

Introductions - Dennis

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① How many of you have bought from StubHub?

② World’s largest ticket marketplace

③ All transactions covered by our FanProtect Guarantee

④ Partnered w/ over 60 teams in the NFL, MLB, NBA, NHL,

MLS, & NCAA. Also includes ESPN, AEG, Tickets.com &

Paciolan

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① Introductions

② Process Challenges

③ Solutions

④ What we built

⑤ Conclusion

Agenda

2 Process Challenges

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Activity

Introduce You

• Describe your process

• Who has the most

dysfunctional process

• Volunteer the worst

process (<30 seconds)

• Prize!!!

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StubHub’s Creative Process/Infrastructure

• Sharepoint…

• No standardized project/file names

• No file storage structure

• No consolidated location for files

• Poor workflow

• Endless revisions

• Could not find anything

• Missed deadlines were the norm

• No insight / transparency

• No workload management

• Scope creep

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Other Challenges

• A LOT of stakeholders

• “not my job” – Partnerships Project Manager

• Required a robust solution in order to get buy-in

#EMPOWER2015

Got to work

• Requirements Gathering

• Features

• Proof of Concept

• Go through the flow

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The search for a perfect PM Solution

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① Approval engine

② Clear annotation

③ APIs

ProofHQ

56% faster project delivery for quicker speed-

to-market

Streamlined proofing reduces time spent

managing reviews by an average of 59%

Rework resulting from proof revisions reduced

by 29%, from 3.9 to 2.8 revisions

Over 80% of online proofing users indicated

improvement of internal communications

around proofs

#EMPOWER2015

Quick Approvals

Status (Approved or Changes Required) automatically

changes Quickbase Status

API integration through 3rd party developer (Qnect)

Proofing can be done without a PHQ or QB account

The Integration

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The Design Process

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QB Number (unique

identifier)

Request Type: Copy only /

Design only / Copy+Design

FastPath – Indicates <2

week turnaround

The Submission Form

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Meets bi-weekly (2xs/week)

Fast Path Projects triaged by dedicated person

Go over current projects, workload, and assign new projects

E-mail notifications go out to designers

Prioritization Meeting

Demo

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Priority Score

Workload

Prioritization / Scoping

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Priority Score = Business impact * Effort * Feasibility

Workload - 6 hours per day (2 hours for rework, administrative,

bathroom breaks)

Prioritization / Scoping

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In Summary

Adopted because of:

- QB + Integration with ProofHQ got

buy in

- Ability to create/modify prototypes

often and quickly

- Reporting gave flexibility and insight

- Project Management advantages:

- Automating status changes key

- Birds eye view gave quick

updates

- Scoping / Prioritization helped

Q&A

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Lastly

- Contact information for my 3rd party

integrator is [email protected]

- Questions or comments:

[email protected]

- Don’t forget, selfies with Ben $10 in the

back [email protected]