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How Strategic Intelligence Elevates New Business Development Success
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The Intelligence Collaborativehttp://IntelCollab.com #IntelCollab
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How Strategic Intelligence Elevates New Business Development Success
A Complimentary Webinar from Aurora WDC
12:00 Noon Eastern /// 21 August 2013
~ featuring ~
Terry Thiele Derek Johnson
The Intelligence Collaborativehttp://IntelCollab.com #IntelCollab
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Terry Thiele
Terry Thiele has been with The Lubrizol Corporation for 13 years, during which time his principal responsibilities have included strategic planning support and regulatory compliance and advocacy, with an emphasis on environmental matters. Before joining Lubrizol, Terry performed environmental policy and government relations functions for AB Electrolux and the General Electric Company. Prior to that he spent the first 11 years of his career working in the Federal government with service in the Treasury Department, the Central Intelligence Agency, The Defense Intelligence Agency and the Executive Office of the President. He received his B.A. magna cum laude from Princeton University in 1976, his J.D. from the NYU School of Law in 1979 and graduated from the National War College in 1987. Terry served for over 10 years in the U.S. Army Reserve, Judge Advocate General Corps, honorably discharged with the rank of captain.
The Intelligence Collaborative is the online learning and networking community powered by Aurora WDC, our clients, partners and other friends and dedicated to exploring how to apply intelligence methods to solve real-world business problems.
Apply for a free 30-day trial membership at http://IntelCollab.com or learn more about Aurora at http://AuroraWDC.com – see you next time!
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What has no future is strategy conceived as defeating rivals by finding a sustainable comparative advantage simply through studying the structure of the industry and juggling the numbers.Since Monitor had no other arrow in its strategy quiver, it was doomed from the outset. Its embarrassing debacle marked the beginning of the end of the era of business metaphysics and the exposure of the most over-valued idea on the planet: sustainable competitive advantage.
Slywotzky, Adrian J. (1996), Value Migration: How to Think Several Moves Ahead of the Competition, Boston, Mass: Harvard Bus School Press, ISBN 0-87584-632-7.
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Why NBD is Critical
Running a business is like riding a bicycle…
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Why NBD is Critical
If you don’t keep peddling…
Running a business is like riding a bicycle…
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Why NBD is Critical
You fall over.
Running a business is like riding a bicycle…
If you don’t keep peddling…
The Intelligence Collaborativehttp://IntelCollab.com #IntelCollab
The Intelligence Collaborativehttp://IntelCollab.com #IntelCollab
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NBD Challenges
CultureCultureCultureCulture
The importance of culture…
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NBD Challenges
The importance of market analysis…A cautionary tale
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NBD Challenges
The importance of TIME…A cautionary tale
Tolerances…
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So where do you start?
Go to where the food is…
Finding NBD Opportunities
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Strategic Business Planning– Assumes ability to forecast future events. – Focuses on planning for an anticipated future.– Driven by probable, not potential impact.
Scenario Planning– Identifies alternative possible futures X years out and then
looks back to the present (“backcasting”).– Possible futures based upon major transformational themes
likely to affect business beyond year X. – Driven by potential impact, not probability.
Finding NBD Opportunities
The Intelligence Collaborativehttp://IntelCollab.com #IntelCollab
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Strategic Business Planning– Assumes ability to forecast future events. – Focuses on planning for an anticipated future.– Driven by probable, not potential impact.
Scenario Planning– Identifies alternative possible futures X years out and then
looks back to the present (“backcasting”).– Possible futures based upon major transformational themes
likely to affect business beyond year X. – Driven by potential impact, not probability.Scenario planning foresight to recognize, adapt and possibly
The Intelligence Collaborative is the online learning and networking community powered by Aurora WDC, our clients, partners and other friends and dedicated to exploring how to apply intelligence methods to solve real-world business problems.
Apply for a free 30-day trial membership at http://IntelCollab.com or learn more about Aurora at http://AuroraWDC.com – see you next time!