How Social Serves Strategy When Disaster Strikes, by Ike Pigott

Page 1 <img data-url='document/how-social-serves-strategy-when-disaster-strikes-by-ike-pigott.html?page=1' data-page='1' class='cut-thumb lazyload' alt='Page 1: How Social Serves Strategy When Disaster Strikes, by Ike Pigott' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader039.cupdf.com/reader039/viewer/2022032506/55cde144bb61eb036c8b47d1/html5/thumbnails/1.jpg' width='140' height='200' /> Tweeting up a Storm

Ike PigottAlabama Power

Page 2 <img data-url='document/how-social-serves-strategy-when-disaster-strikes-by-ike-pigott.html?page=2' data-page='2' class='cut-thumb lazyload' alt='Page 2: How Social Serves Strategy When Disaster Strikes, by Ike Pigott' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader039.cupdf.com/reader039/viewer/2022032506/55cde144bb61eb036c8b47d1/html5/thumbnails/2.jpg' width='140' height='200' /> April 27• 62 twisters• 248 deaths• Over 1,000 injuries• 8,000 homes gone;

6,000 damaged

Page 3 <img data-url='document/how-social-serves-strategy-when-disaster-strikes-by-ike-pigott.html?page=3' data-page='3' class='cut-thumb lazyload' alt='Page 3: How Social Serves Strategy When Disaster Strikes, by Ike Pigott' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader039.cupdf.com/reader039/viewer/2022032506/55cde144bb61eb036c8b47d1/html5/thumbnails/3.jpg' width='140' height='200' /> Page 4 <img data-url='document/how-social-serves-strategy-when-disaster-strikes-by-ike-pigott.html?page=4' data-page='4' class='cut-thumb lazyload' alt='Page 4: How Social Serves Strategy When Disaster Strikes, by Ike Pigott' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader039.cupdf.com/reader039/viewer/2022032506/55cde144bb61eb036c8b47d1/html5/thumbnails/4.jpg' width='140' height='200' /> Who are you talking with?

Page 5 <img data-url='document/how-social-serves-strategy-when-disaster-strikes-by-ike-pigott.html?page=5' data-page='5' class='cut-thumb lazyload' alt='Page 5: How Social Serves Strategy When Disaster Strikes, by Ike Pigott' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader039.cupdf.com/reader039/viewer/2022032506/55cde144bb61eb036c8b47d1/html5/thumbnails/5.jpg' width='140' height='200' /> Page 6 <img data-url='document/how-social-serves-strategy-when-disaster-strikes-by-ike-pigott.html?page=6' data-page='6' class='cut-thumb lazyload' alt='Page 6: How Social Serves Strategy When Disaster Strikes, by Ike Pigott' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader039.cupdf.com/reader039/viewer/2022032506/55cde144bb61eb036c8b47d1/html5/thumbnails/6.jpg' width='140' height='200' /> The Key to Persuasion

Page 7 <img data-url='document/how-social-serves-strategy-when-disaster-strikes-by-ike-pigott.html?page=7' data-page='7' class='cut-thumb lazyload' alt='Page 7: How Social Serves Strategy When Disaster Strikes, by Ike Pigott' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader039.cupdf.com/reader039/viewer/2022032506/55cde144bb61eb036c8b47d1/html5/thumbnails/7.jpg' width='140' height='200' /> The Key to Persuasion

Page 8 <img data-url='document/how-social-serves-strategy-when-disaster-strikes-by-ike-pigott.html?page=8' data-page='8' class='cut-thumb lazyload' alt='Page 8: How Social Serves Strategy When Disaster Strikes, by Ike Pigott' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader039.cupdf.com/reader039/viewer/2022032506/55cde144bb61eb036c8b47d1/html5/thumbnails/8.jpg' width='140' height='200' /> Page 9 <img data-url='document/how-social-serves-strategy-when-disaster-strikes-by-ike-pigott.html?page=9' data-page='9' class='cut-thumb lazyload' alt='Page 9: How Social Serves Strategy When Disaster Strikes, by Ike Pigott' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader039.cupdf.com/reader039/viewer/2022032506/55cde144bb61eb036c8b47d1/html5/thumbnails/9.jpg' width='140' height='200' /> Page 10 <img data-url='document/how-social-serves-strategy-when-disaster-strikes-by-ike-pigott.html?page=10' data-page='10' class='cut-thumb lazyload' alt='Page 10: How Social Serves Strategy When Disaster Strikes, by Ike Pigott' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader039.cupdf.com/reader039/viewer/2022032506/55cde144bb61eb036c8b47d1/html5/thumbnails/10.jpg' width='140' height='200' /> Expectations Management

Page 11 <img data-url='document/how-social-serves-strategy-when-disaster-strikes-by-ike-pigott.html?page=11' data-page='11' class='cut-thumb lazyload' alt='Page 11: How Social Serves Strategy When Disaster Strikes, by Ike Pigott' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader039.cupdf.com/reader039/viewer/2022032506/55cde144bb61eb036c8b47d1/html5/thumbnails/11.jpg' width='140' height='200' /> Expectations Management

Page 12 <img data-url='document/how-social-serves-strategy-when-disaster-strikes-by-ike-pigott.html?page=12' data-page='12' class='cut-thumb lazyload' alt='Page 12: How Social Serves Strategy When Disaster Strikes, by Ike Pigott' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader039.cupdf.com/reader039/viewer/2022032506/55cde144bb61eb036c8b47d1/html5/thumbnails/12.jpg' width='140' height='200' /> Page 13 <img data-url='document/how-social-serves-strategy-when-disaster-strikes-by-ike-pigott.html?page=13' data-page='13' class='cut-thumb lazyload' alt='Page 13: How Social Serves Strategy When Disaster Strikes, by Ike Pigott' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader039.cupdf.com/reader039/viewer/2022032506/55cde144bb61eb036c8b47d1/html5/thumbnails/13.jpg' width='140' height='200' /> Page 14 <img data-url='document/how-social-serves-strategy-when-disaster-strikes-by-ike-pigott.html?page=14' data-page='14' class='cut-thumb lazyload' alt='Page 14: How Social Serves Strategy When Disaster Strikes, by Ike Pigott' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader039.cupdf.com/reader039/viewer/2022032506/55cde144bb61eb036c8b47d1/html5/thumbnails/14.jpg' width='140' height='200' /> Reinforce Recovery

Page 15 <img data-url='document/how-social-serves-strategy-when-disaster-strikes-by-ike-pigott.html?page=15' data-page='15' class='cut-thumb lazyload' alt='Page 15: How Social Serves Strategy When Disaster Strikes, by Ike Pigott' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader039.cupdf.com/reader039/viewer/2022032506/55cde144bb61eb036c8b47d1/html5/thumbnails/15.jpg' width='140' height='200' /> Reinforce Recovery

Page 16 <img data-url='document/how-social-serves-strategy-when-disaster-strikes-by-ike-pigott.html?page=16' data-page='16' class='cut-thumb lazyload' alt='Page 16: How Social Serves Strategy When Disaster Strikes, by Ike Pigott' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader039.cupdf.com/reader039/viewer/2022032506/55cde144bb61eb036c8b47d1/html5/thumbnails/16.jpg' width='140' height='200' /> Page 17 <img data-url='document/how-social-serves-strategy-when-disaster-strikes-by-ike-pigott.html?page=17' data-page='17' class='cut-thumb lazyload' alt='Page 17: How Social Serves Strategy When Disaster Strikes, by Ike Pigott' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader039.cupdf.com/reader039/viewer/2022032506/55cde144bb61eb036c8b47d1/html5/thumbnails/17.jpg' width='140' height='200' /> Engage Your Audience

Page 18 <img data-url='document/how-social-serves-strategy-when-disaster-strikes-by-ike-pigott.html?page=18' data-page='18' class='cut-thumb lazyload' alt='Page 18: How Social Serves Strategy When Disaster Strikes, by Ike Pigott' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader039.cupdf.com/reader039/viewer/2022032506/55cde144bb61eb036c8b47d1/html5/thumbnails/18.jpg' width='140' height='200' /> Page 19 <img data-url='document/how-social-serves-strategy-when-disaster-strikes-by-ike-pigott.html?page=19' data-page='19' class='cut-thumb lazyload' alt='Page 19: How Social Serves Strategy When Disaster Strikes, by Ike Pigott' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader039.cupdf.com/reader039/viewer/2022032506/55cde144bb61eb036c8b47d1/html5/thumbnails/19.jpg' width='140' height='200' /> Page 20 <img data-url='document/how-social-serves-strategy-when-disaster-strikes-by-ike-pigott.html?page=20' data-page='20' class='cut-thumb lazyload' alt='Page 20: How Social Serves Strategy When Disaster Strikes, by Ike Pigott' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader039.cupdf.com/reader039/viewer/2022032506/55cde144bb61eb036c8b47d1/html5/thumbnails/20.jpg' width='140' height='200' /> Page 21 <img data-url='document/how-social-serves-strategy-when-disaster-strikes-by-ike-pigott.html?page=21' data-page='21' class='cut-thumb lazyload' alt='Page 21: How Social Serves Strategy When Disaster Strikes, by Ike Pigott' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader039.cupdf.com/reader039/viewer/2022032506/55cde144bb61eb036c8b47d1/html5/thumbnails/21.jpg' width='140' height='200' /> Page 22 <img data-url='document/how-social-serves-strategy-when-disaster-strikes-by-ike-pigott.html?page=22' data-page='22' class='cut-thumb lazyload' alt='Page 22: How Social Serves Strategy When Disaster Strikes, by Ike Pigott' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader039.cupdf.com/reader039/viewer/2022032506/55cde144bb61eb036c8b47d1/html5/thumbnails/22.jpg' width='140' height='200' /> Page 23 <img data-url='document/how-social-serves-strategy-when-disaster-strikes-by-ike-pigott.html?page=23' data-page='23' class='cut-thumb lazyload' alt='Page 23: How Social Serves Strategy When Disaster Strikes, by Ike Pigott' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader039.cupdf.com/reader039/viewer/2022032506/55cde144bb61eb036c8b47d1/html5/thumbnails/23.jpg' width='140' height='200' /> Show, Don’t Tell

Page 24 <img data-url='document/how-social-serves-strategy-when-disaster-strikes-by-ike-pigott.html?page=24' data-page='24' class='cut-thumb lazyload' alt='Page 24: How Social Serves Strategy When Disaster Strikes, by Ike Pigott' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader039.cupdf.com/reader039/viewer/2022032506/55cde144bb61eb036c8b47d1/html5/thumbnails/24.jpg' width='140' height='200' /> Page 25 <img data-url='document/how-social-serves-strategy-when-disaster-strikes-by-ike-pigott.html?page=25' data-page='25' class='cut-thumb lazyload' alt='Page 25: How Social Serves Strategy When Disaster Strikes, by Ike Pigott' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader039.cupdf.com/reader039/viewer/2022032506/55cde144bb61eb036c8b47d1/html5/thumbnails/25.jpg' width='140' height='200' /> Page 26 <img data-url='document/how-social-serves-strategy-when-disaster-strikes-by-ike-pigott.html?page=26' data-page='26' class='cut-thumb lazyload' alt='Page 26: How Social Serves Strategy When Disaster Strikes, by Ike Pigott' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader039.cupdf.com/reader039/viewer/2022032506/55cde144bb61eb036c8b47d1/html5/thumbnails/26.jpg' width='140' height='200' /> Expectations Change!

Customer behavior changes!

Page 27 <img data-url='document/how-social-serves-strategy-when-disaster-strikes-by-ike-pigott.html?page=27' data-page='27' class='cut-thumb lazyload' alt='Page 27: How Social Serves Strategy When Disaster Strikes, by Ike Pigott' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader039.cupdf.com/reader039/viewer/2022032506/55cde144bb61eb036c8b47d1/html5/thumbnails/27.jpg' width='140' height='200' /> Page 28 <img data-url='document/how-social-serves-strategy-when-disaster-strikes-by-ike-pigott.html?page=28' data-page='28' class='cut-thumb lazyload' alt='Page 28: How Social Serves Strategy When Disaster Strikes, by Ike Pigott' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader039.cupdf.com/reader039/viewer/2022032506/55cde144bb61eb036c8b47d1/html5/thumbnails/28.jpg' width='140' height='200' /> Page 29 <img data-url='document/how-social-serves-strategy-when-disaster-strikes-by-ike-pigott.html?page=29' data-page='29' class='cut-thumb lazyload' alt='Page 29: How Social Serves Strategy When Disaster Strikes, by Ike Pigott' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader039.cupdf.com/reader039/viewer/2022032506/55cde144bb61eb036c8b47d1/html5/thumbnails/29.jpg' width='140' height='200' /> Page 30 <img data-url='document/how-social-serves-strategy-when-disaster-strikes-by-ike-pigott.html?page=30' data-page='30' class='cut-thumb lazyload' alt='Page 30: How Social Serves Strategy When Disaster Strikes, by Ike Pigott' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader039.cupdf.com/reader039/viewer/2022032506/55cde144bb61eb036c8b47d1/html5/thumbnails/30.jpg' width='140' height='200' />

How Social Serves Strategy When Disaster Strikes, by Ike Pigott

Business

expectations management

expectations change

storm ike pigott alabama

customer behavior changes