EVIDENCE-BASED COMMUNICATIONS How Social Media won the US Elections 2012
How Social Media Won the US Elections 2012
Aug 23, 2014
Presentation about the key social media moments on Twitter and Facebook during the US presidential elections for the Harvard-Columbia US election breakfast in Geneva on 07.11.2012
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E V I D E N C E - B A S E D C O M M U N I C AT I O N S
How Social Mediawon the US Elections 2012
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Four more years
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
@BarackObama
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
@MittRomney
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Twindex
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Twitter Engagement Map
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Twitter Engagement Map
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Barack Obama on Facebook
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Mitt Romney on Facebook
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
47 percent
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
47 percent
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
47 percent
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
47 percent
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
47 percent
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Clint Eastwood & the invisible Obama
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
@InvisibleObama
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
@InvisibleObama
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
@InvisibleObama
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
This seat is taken
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
This seat is taken
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
He’s asleep
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Big Bird
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Big Bird
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Big Bird
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Big Bird
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Binders Full of Women
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Binders Full of Women
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Binders Full of Women
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Binders Full of Women
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Binders Full of Women
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Binders Full of Women
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Binders Full of Women
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Binders Full of Women
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Horses & Bayonets
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Romney Tax Plan
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Google Bombing
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Spoof Accounts
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Twitter Spin Room
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Most retweeted tweet ever
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Thank You
Harvard-Columbia US Election Breakfast Geneva 07.11.2012
Matthias Lüfkens [email protected] @Luefkens @B_M
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