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How Social Media is Shaping Business
Oct 19, 2014
A presentation aimed at business owners and marketing strategists in India about how social media has changed the customer-business relationship and what lies ahead for all industries in the field. Delivered in September 2014.
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Photo by kevin dooley - Creative Commons Attribution License https://www.flickr.com/photos/12836528@N00 Created with Haiku Deck
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Credit: SparkFreedom
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More than 19M YouTube views and 1M in sales for Orabrush
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Oreo’s media-centric tweets
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Klout.com
The Usual Suspects• Fans/followers• Retweets/shares• Replies/comments• UGC submissions• Reach• Klout Score
Real Indicators• Intended audience acquired• Reader -> Customer• Conversations generated• Reader -> Participant• New sources acquired• Gains made
Photo by ianmunroe - Creative Commons Attribution License https://www.flickr.com/photos/86838704@N00 Created with Haiku Deck
Mandy [email protected]
@mjenkinsMandyJenkins.com
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