How social media influences purchasing decisions

20 Stats About How Social Media Influences Purchasing

Decisions

Or…

If you need to prove how social media influences

purchasing decisions to your boss, upper management,

customers or even your mother, here are 20 stats on the

subject.

www.SeoCustomer.com

Social media referrals

Consumers are 71% more likely to

make a purchase based on social

media referrals

Hubspot

www.SeoCustomer.com

Social networks influence

Social networks influence nearly

50% of all IT decision makers LinkedIn

www.SeoCustomer.com

Twitter to Recommend

Out of 53% of consumers who said

they use Twitter to recommend

companies or products in their

Tweets, 48% bought that product or

service

SproutSocial

www.SeoCustomer.com

Twitter #1

Twitter is the #1 online channel for

influencing purchasing decisions

surrounding electronics

Mashable

www.SeoCustomer.com

15 mio consumers

15,100,000 consumers go to social

media channels before making

purchase decisions

Knowledge networks

www.SeoCustomer.com

Search for Restaurants

49% of consumers use Facebook to

search for restaurants Mashable

www.SeoCustomer.com

Guide purchase decisions

74% of consumers rely on social

networks to guide purchase

decisions

SproutSocial

www.SeoCustomer.com

Expect offers

58% of Facebook users expect

offers, events or promotions when

they become fans

Hubspot

www.SeoCustomer.com

Get the talk going

Facebook is the most effective

platform to get consumers talking

about products

SproutSocial

www.SeoCustomer.com

Purchase of baby products

Facebook is the #1 online channel

for influencing the purchase of

baby products

Mashable

www.SeoCustomer.com

Offers discounts and

incentives

79% of consumers like a Facebook

company page because it offers

discounts and incentives

Forbes

www.SeoCustomer.com

Research on forums

44% of automotive consumers

conduct research on forums Mashable

www.SeoCustomer.com

Influenced by social media

38,000,000 13 to 80 year olds in the

U.S. said their purchasing decisions

were influenced by social media

Knowledge networks

www.SeoCustomer.com

Directly influenced

81% of US respondents indicated

that friends' social media posts

directly influenced their purchase

decision

Forbes

www.SeoCustomer.com

Facebook pages

As of June 2011, there were

213,000,000 fans of Facebook

Pages

Mashable

www.SeoCustomer.com

Special offers

32.5% of women say they're

influenced by special offers on

Facebook vs 29% on Twitter

Business2Community

www.SeoCustomer.com

Social media posts

78% of respondents said that

companies' social media posts

impact their purchases

Forbes

www.SeoCustomer.com

Moms

Moms are 45% more likely than

other women to say they made a

purchase from a recommendation

on social

MarketingProfs

www.SeoCustomer.com

Active online

70% of active online adult social

networkers shop online, 12% more

likely than the average adult

internet user

Nielsen

www.SeoCustomer.com

Blogger influences

44% of social media savvy women

said their trusted/favorite blogger

influences their purchasing

decision

Business2Community

Henrik Sandberg www.SeoCustomer.com