How Social Media can Open Doors to Social Engineering

How Social Media Can Open Doors To Social Engineering – Katie King, MD Zoodikers Consulting

SOCIAL MEDIA AND SOCIAL ENGINEERING

@katieeking

#CyberSec14

How Social Media Can Open Doors To Social Engineering – Katie King, MD Zoodikers Consulting

• Founder of Zoodikers Consulting • 25 years of advising C-suite and

marketers• Saatchi, Aastra, BBC, BT, Cisco, Visa,

Harrods, Orange, Police Federations, Universities, Health Trusts…

• Chairperson of PRCA’s South East Group

• Commentator on social media for BBC TV and radio

• Speaker/moderator at high-profile industry events

Katie King@katieeking

@katieeking #CyberSec14

How Social Media Can Open Doors To Social Engineering – Katie King, MD Zoodikers Consulting

IBM 2014 Cyber Security Intelligence Index @katieeking #CyberSec14

http://www.whitehouse.gov/the-press-office/2014/09/30/presidential-proclamation-national-cybersecurity-awareness-month-2014

How Social Media Can Open Doors To Social Engineering – Katie King, MD Zoodikers Consulting

IBM 2014 Cyber Security Intelligence Index @katieeking #CyberSec14

How Social Media Can Open Doors To Social Engineering – Katie King, MD Zoodikers Consulting

Symantec: Norton 2013 Report @katieeking #CyberSec14

How Social Media Can Open Doors To Social Engineering – Katie King, MD Zoodikers Consulting

IBM 2014 Cyber Security Intelligence Index @katieeking #CyberSec14

How Social Media Can Open Doors To Social Engineering – Katie King, MD Zoodikers Consulting

@katieeking #CyberSec14

How Social Media Can Open Doors To Social Engineering – Katie King, MD Zoodikers Consulting

Four Key Takeaways

The impact of cyber crime

How do cyber criminals exploit social media?

The light and dark side of social media

How to reduce the likelihood of falling victim

@katieeking #CyberSec14

How Social Media Can Open Doors To Social Engineering – Katie King, MD Zoodikers Consulting

Motivation

Financial

Political

Hacktivism

Noteriety

@katieeking #CyberSec14

How Social Media Can Open Doors To Social Engineering – Katie King, MD Zoodikers Consulting

Hackmageddon August 2014 Cyber Attacks Statistics @katieeking #CyberSec14

How Social Media Can Open Doors To Social Engineering – Katie King, MD Zoodikers Consulting

The Impact of Cyber Crime

Loss of Trust

Loss of Intellectual Property

Financial Loss – average cost per lost data to a company is $145

@katieeking #CyberSec14

How Social Media Can Open Doors To Social Engineering – Katie King, MD Zoodikers Consulting

Symantec: Norton 2013 Report @katieeking #CyberSec14

How Social Media Can Open Doors To Social Engineering – Katie King, MD Zoodikers Consulting

@katieeking #CyberSec14

How Social Media Can Open Doors To Social Engineering – Katie King, MD Zoodikers Consulting

2014 TRUSTe UK Consumer Confidence Index @katieeking #CyberSec14

How Social Media Can Open Doors To Social Engineering – Katie King, MD Zoodikers Consulting

Who is behind the attacks on organisations?

@katieeking #CyberSec14IBM 2014 Cyber Security Intelligence Index

How Social Media Can Open Doors To Social Engineering – Katie King, MD Zoodikers Consulting

Why the increase of cyber crime?

Growth of data

Cloud networks

Popularity of social networks

Internet of Things

BYOD

@katieeking #CyberSec14

How Social Media Can Open Doors To Social Engineering – Katie King, MD Zoodikers Consulting

The LIGHT Side Of Social Media

@katieeking #CyberSec14

How Social Media Can Open Doors To Social Engineering – Katie King, MD Zoodikers Consulting

@katieeking #CyberSec14

How Social Media Can Open Doors To Social Engineering – Katie King, MD Zoodikers Consulting

The DARK Side Of Social Media

@katieeking #CyberSec14

How Social Media Can Open Doors To Social Engineering – Katie King, MD Zoodikers Consulting

The LIGHT Side Of Social Media

The DARK Side Of Social Media

@katieeking #CyberSec14

How Social Media Can Open Doors To Social Engineering – Katie King, MD Zoodikers Consulting

Social Media and Cyber Crime Threat for Organisations

Network of online relationships

Organisations are seen as collections of individuals

Social media is a platform for cyber criminals to send malware

For example, a user could log onto a social network through their corporate network thus opening a pathway for malware

@katieeking #CyberSec14

How Social Media Can Open Doors To Social Engineering – Katie King, MD Zoodikers Consulting

Hackmageddon August 2014 Cyber Attacks Statistics @katieeking #CyberSec14

How Social Media Can Open Doors To Social Engineering – Katie King, MD Zoodikers Consulting

How does social media open doors to social engineering?

@katieeking #CyberSec14

Popularity + growth

Abundance of data and lax privacy

The transition from emails to social media

Requests can appear ‘authentic’ on social media

How Social Media Can Open Doors To Social Engineering – Katie King, MD Zoodikers Consulting

@katieeking #CyberSec14

Protection

Social Media Policy & Education

Cyber security sytem

Evaluation and Contingency

Heightened privacy

How Social Media Can Open Doors To Social Engineering – Katie King, MD Zoodikers Consulting

Key takeaways

The new normal

Take action now

Have a policy in place

@katieeking #CyberSec14

How Social Media Can Open Doors To Social Engineering – Katie King, MD Zoodikers Consulting

Thank you.

@katieeking #CyberSec14