YOUR AWARD WINNING SOCIAL MEDIA PARTNER! Tawasul Al Khaleej P.O. Box 20207, Diploma2c Area Kingdom of Bahrain Email: [email protected] Web: www.tawasul.me How Social Media Can Help SME’s Grow? By: Adel Maymoon CEO, Tawasul Al Khaleej Social Media Communica2on BIBF, Bahrain – 12 February 2014
My presentation at the BIBF, Bahrain on "How Social Media Can Help Businesses Grow?" Thank you Bahrain SME's Society for hosting us and Social Media Club Bahrain for co-organizing the event.
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YOUR AWARD WINNING SOCIAL MEDIA PARTNER!
Tawasul Al Khaleej
P.O. Box 20207, Diploma2c Area -‐ Kingdom of Bahrain Email: [email protected] -‐ Web: www.tawasul.me
How Social Media Can Help SME’s Grow? By: Adel Maymoon CEO, Tawasul Al Khaleej Social Media Communica2on
BIBF, Bahrain – 12 February 2014
Adel A. Maymoon: • More than 12 years experience in
Media, PR, Marke2ng, and Online Communica2ons.
• Founder and CEO of award winning company Tawasul Al Khaleej Social Media.
• Founding Board Member & Communica2ons Director for Social Media Club Bahrain.
• Founding team member of the eGovernment Program in Bahrain.
• Jury Head and Member for many Social Media and eContent Awards.
• Ranked #19 in top 100 List of Technology Experts to follow on Twi^er -‐ Oct 2013.
About me
@adelmaymoon
Our Talk
Local and Interna2onal Best Prac2ces of (SME’s-‐Businesses) Using Social Media to Grow!
P.O. Box 20207, Diploma2c Area -‐ Kingdom of Bahrain Email: [email protected] -‐ Web: www.tawasul.me
Our Objec2ve
Ø Learn Prac2cal Tips Which Will Help You (SME’s -‐ Businesses) GROW Using Social Media!
P.O. Box 20207, Diploma2c Area -‐ Kingdom of Bahrain Email: [email protected] -‐ Web: www.tawasul.me
Outline
1. Background: New World
2. Local and Interna2onal Best Prac2ces 3. How you can do it? 4. Key takeaways – Summary
P.O. Box 20207, Diploma2c Area -‐ Kingdom of Bahrain Email: [email protected] -‐ Web: www.tawasul.me
New World?
P.O. Box 20207, Diploma2c Area -‐ Kingdom of Bahrain Email: [email protected] -‐ Web: www.tawasul.me
But..
What’s the difference?
P.O. Box 20207, Diploma2c Area -‐ Kingdom of Bahrain Email: [email protected] -‐ Web: www.tawasul.me
Tradi2onal
• Expensive $ • No Ownership • Reserva2ons • No engagement • No measurement • ROI?
P.O. Box 20207, Diploma2c Area -‐ Kingdom of Bahrain Email: [email protected] -‐ Web: www.tawasul.me
Social Media
• Reasonable cost $ • Large audience • You own your channel
• Engagement • Measurement • Crea2ve and Innova2ve Source: h^p://tawasul.me/10-‐benefits-‐of-‐social-‐media-‐marke2ng
P.O. Box 20207, Diploma2c Area -‐ Kingdom of Bahrain Email: [email protected] -‐ Web: www.tawasul.me
Story 2me!
P.O. Box 20207, Diploma2c Area -‐ Kingdom of Bahrain Email: [email protected] -‐ Web: www.tawasul.me
Social Media KPI’s should benchmark the following 3 elements:
Summary
• Social Media is here to stay • Social Media is the best method of Marke2ng • Answer your customers ques2ons • Focus • Share how to • Set the trend • Become a thought leader • Search
P.O. Box 20207, Diploma2c Area -‐ Kingdom of Bahrain Email: [email protected] -‐ Web: www.tawasul.me
5 Key Ingredients For Successful Social Media 1. Planning 2. Blog 3. Brand Unifica2on 4. Content Marke2ng
5. Measure ROI
P.O. Box 20207, Diploma2c Area -‐ Kingdom of Bahrain Email: [email protected] -‐ Web: www.tawasul.me
The ques2on is not “Are you doing social media?”
The Ques2on is
“How good are you doing social media?”
?
In 2014..
P.O. Box 20207, Diploma2c Area -‐ Kingdom of Bahrain Email: [email protected] -‐ Web: www.tawasul.me
Thank you!
P.O. Box 20207, Diploma2c Area -‐ Kingdom of Bahrain Email: [email protected] -‐ Web: www.tawasul.me
Contact Us
TAWASUL Al KHALEEJ Social Media CommunicaKon P.O. Box 20207, Diploma2c Area, Kingdom of Bahrain