How Social Media Can Help Biking in Columbia County WI

How Social Media Can Help Bike Tourism In Columbia County, WI

Wisconsin Counties Association Annual Meeting September 26, 2011

US Bicycle Route

System State Route

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Goal: Get USBR State Route 30 through Columbia County

Objectives !   Map the best bike routes into and through Columbia Cty that

connect to USBR State 30 !   Showcase Columbia County as bike destination in Wisconsin !   To make the Scenic Lodi Valley the central hub in a 50 mile radius

for ecotourism

Columbia County

Demographic - Transportation

Social Media Strategy

∼  Share stories of people who live and visit here

∼  Extend the experience to multiple senses

∼  Make the experience shareable in multiple ways

∼  Associate biking as synonymous with Columbia County WI

Social Media Action Plan !   Create Social Media Map for entity that manages social

profiles

!   Develop tagging system for search engines

!   Assess digital inventory

!   Map minimum 10 Public Routes for each town

!   Map Route from each town to reach State Route 30

!   Document each route with pictures and video

Bench Mark Image Search

Social Media Tool Kit

ü  MapMyRide.com ü  YouTube

ü  FaceBook Pages ü  Facebook Personal

Network

ü  LodiValleyNews.com ü  Twitter

ü  Blogs

Mapmyride.com

FaceBook.com

Flickr.com

Flickr Photostream

Youtube.com Channel

Google SERP - Videos

Google Search Story

Video Insights

Online Newspaper

Results

Google SERP - Images

Google SERP Everything

!   Plan routes to proposed State 30 and begin mapping from Lodi to route

!   Get top 1 or 2 rides in each of the other areas and visit, ride and map

!   Post and Geo Tag everything

!   Work with group on Google Places profiles.

!   Start bicycle blog for Columbia County

Additional Actions

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Your  Ques8ons?  

Wendy Soucie •  Certified Social Media

Strategist – Social Media Academy

•  Working on American Bicyclist Certification

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!   Principal, Wendy Soucie Consulting !   Founding Partner, Social Business Consulting

Group (Sobizco) !   Joint Venture Partner, End Result Marketing

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!   Images from IstockPhoto.com & WSC

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