How Social Media Can Change Health Professions Education | AIAMC 2015

Michelle Lin, MD

Academy Endowed Chair of EM Education

Associate Professor of Emergency Medicine

University of California, San Francisco (UCSF)

Editor-in-Chief, Academic Life in Emergency Medicine

How Social Media Can Change

Health Professional Education

There is no greater job than

being an EDUCATOR.

We want to make a difference.

How do you

become a successful

health professions educator?

Clinical Instructor

Clinical Instructor

Assistant Prof

Clinical Instructor

Assistant Prof

Associate Prof

Clinical Instructor

Assistant Prof

Associate Prof

Full Prof

Communicator

Communicator

Teacher

Communicator

Teacher

Scholar

Communicator

Teacher

Scholar

Leader

Social Media

Can social media be used

in education?

Lessons Learned in

Academic Blogging

http://ALiEM.com

Biggest hurdle:

Hitting the publish button for the

first time on the blog

2009 2015

Team 30+

contributors

10+ editors

2009 2015

Topics10+ columns

and content

themes

2009 2015

Blog

Traffic

1.2 million

page views

per year

Analytic data and metrics



Put into CV and Educator Portfolio

Q2Engage:

Quality

Quantity

Engagement

Simpson D, et al. Med Educ. 2007. PMID: 17822412.

Another benefit of analytics

ALiEM-Annals Global EM Journal Club

Social Media Allows for

Accelerated Knowledge Translation

The Good and Bad

Educators and learners need to be

better curators of digital information

I’m in.

How can I get started in the

social media movement?

Step 1: Google yourself.

Build your digital brand identity

“All the world’s a stage.”

- William Shakespeare

• How Should Health Professions Educators Use Social Media| Michelle Lin, MD

• How Should Health Professions Educators Use Social Media| Michelle Lin, MD

Build your digital brand identity

Amplify your

signal-to-noise

ratio

What’s your current identity?

When it comes to your platform (identity), you

can’t afford to build your house on a rented lot.

- Michael Hyatt

Platform: Get Noticed in a Noisy World



Step 2: Join Twitter.

Really?

I don’t have time to

do Twitter.

There is no time for Twitter in

REAL academia.

Examples of

Power of Twitter

Virtual community of practice

Virtual community of practice

The power of Twitter











Tw


Tw


Tw


Tweet views: 4,561

Clicked link: 151

Tw


Tweet views: 4,561

Clicked link: 151

Tw

“Twitter seems pointless in

REAL academia”

Eysenbach G. Can tweets predict citations? Metrics of social impact based on Twitter and correlation with

traditional metrics of scientific impact. J Med Internet Res. 2011 Dec 19;13(4):e123.

“Tweetations” within the first 3 days of article

publication can predict highly cited articles.

Highly tweeted articles were 11 times more likely to

be highly cited than less-tweeted articles.

Altmetrics

As an educator in

academia, I don’t have

time NOT to

participate in Twitter.



Step 3: Experiment with

digital technologies

Experiment

• Wikis

• Discussion forums

• Podcasts

• Videos

Experiment

• Wikis

• Discussion forums

• Podcasts

• Videos

Today’s educators =

digital Swiss army knife

So where is this whole

social media thing

going in academia?

3 groups of people in education in 2009

Clinician-

educator

Educator-

scholar

Digital

innovator-

educator

Clinician-

educator

Educator-

scholar

Digital

innovator-

educator

Academic

value


Clinician-

educator

Educator-

scholar

Digital

innovator-

educator

Academic

value


Clinician-

educator

Educator-

scholar

Digital

innovator-

educator

Academic

value

Who our LEARNERS were listening to in 2009

But is this the future?

Clinician-

educator

Educator-

scholar

Digital

innovator-

educator

Academic

value

Who our LEARNERS were listening to in 2009

Emergence of social media in emergency medicine2002-2013

Cadogan M, et al. Emerg Med J. 2014 Oct;31(e1):e76-7.

Websites

Blogs

Podcasts

Digital

innovator-

educator

Academic

value

Clinician-

educator Educator-

scholar

Where are we in 2015?

Digital

innovator-

educator

Educator-

scholar

Academic

value

Clinician-

educator


Digital

innovator-

educator

Academic

value

Clinician-

educator Educator-

scholar


Academic

value

Clinician-

educator Educator-

scholar

Digital

innovator-

educator


Digital

innovator-

educator

Academic

value

Clinician-

educator Educator-

scholar


Digital

innovator-

educator

Academic

value

Clinician-

educator Educator-

scholar


Digital

innovator-

educator

Academic

value

Clinician-

educator Educator-

scholar


My vision for 2016

My vision for 2016

Digital

innovator-

educator

Academic

value

Clinician-

educator Educator-

scholar

Academic

value

My vision for 2016

Digital

innovator-

educator

Clinician-

educator Educator-

scholar

Academic

value

My vision for 2016

Digital

innovator-

educator

Clinician-

educator Educator-

scholar

Academic

value

My vision for 2016

Digital

innovator-

educator

Clinician-

educator Educator-

scholar

Academic

value

My vision for 2016

Digital

innovator-

educator

Clinician-

educator Educator-

scholar

Academic

value

My vision for 2016

Digital

innovator-

educator

Clinician-

educator Educator-

scholar

We want to make a difference


where the learners are


where the learners are

as a part of a global community.

“Today’s students are no longer

the people our educational

system was designed to teach.”

- Marc Prensky,

Digital Natives, Digital Immigrants

Digitally Proficient

Communicator


Communicator

Teacher


Communicator

Teacher

Digital Scholar


Communicator

Teacher

Digital Scholar

Online Leader


being an EDUCATOR.


being a EDUCATOR in the

SOCIAL MEDIA world.

How Social Media Can Change Health Professions Education | AIAMC 2015

Education

tw twitter

social media movement

social media michelle

metrics of social impact

health professions educators

metrics analytic data

year analytic data

filenewtemplate michelle