How Social Media Affect Business Communication

By: Loujain Baghdadi

Supervised By: Dr. Rana Odeima

websites and applications that enable

users to create and share content or to participate in social networking.

Transforming people from content readers into publishers. It’s become extremely popular because it allows people to connect in the online world to form relationships for personal, political and business use!

it’s a conversation between Customers, Employees, Investors, and People!

The same social networks that serve to spread good consumer reviews, can also serve to make information that you don't want to reach your customers to go viral.

Including everything: negative reviews, negative comments about your company, these pieces of content can do serious damage to your business' reputation.

The informal, conversational tone of social media makes it more likely that even well-intentioned comments on your account can be misinterpreted, and once they're out with a negative spin, there's no taking them back, because you don’t have Control Over Content!

Here is an example, of what happened to Apple after one negative YouTube

video review, with more than 47.5 million views, about their IPhone 6, get

banded.

#bendgate

Social Media helped this man to become a MILLIONAIR!just because he’s funny and talented!

VlogBrothers is a video blog style channel on YouTube. Their show is created and hosted by the Greebrothers John Green and Hank Green.

The Greens state that their vlog has no consistent format: “Really, it's not about anything in particular, Whether we're talking about our lives, making each other laugh, or trying to get something more important across, people seem to enjoy it!”

According to last statistics, the number social network users worldwide= 1.79 Billion!

it’s the second biggest population after China!

That’s definitely highlights the extremes that the company has to face, and take into consideration for its future marketing and communication efforts: the loyal fan base, the lovers, the haters, and social media as a whole.

Do you still thinking using Social Media is a waste of time?!

Maybe you should think again