How Social Connect Works 2016

Be Seen.Be loved.

As consumer behavior changes, brands are looking for new ways to engage customers.

People are connecting in different ways.

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Social ConnectCCO amplifies the reach of your social media campaign by seamlessly delivering your social content to our digital boards.

Two Key Parts to our Offering:

• Technology platform to capture social content (integrated with our digital ad platform)

• Expert content reviewers from a trusted CCO partner (alternatively, you can review content)

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Benefits & CapabilitiesCCO will amplify the reach of your social media campaign by:• Customizing for your specific campaign needs

• Bringing your social media content into our platform for moderation/approval

• Providing comprehensive moderation at a highly competitive rate

• Seamlessly delivering this content to our digital billboards as part of your campaign

• Sending messages back to fans who posted photos, tweets, likes etc. on our digital billboards

Social Connect: Simple, Powerful, MeasurableIncluding social media in your Out-of-Home campaign

Social Connect: 3 Ways to Integrate Social Media & OOH

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#1 User Generated Content #2 Brand Generated Content

Bring fan posts to life as advertising content

in just 4 steps

Use your existing investment in social posts by you/your team as ads

in just 3 steps

Connecting your digital activity to what goes on your billboards

in just 4 steps

#3 Social Content Triggers Ad Content

Data Feed

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Colonial 2015 #CPIAC

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Colonial 2015 #CPIAC

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Twitter Feed

Tadena, Nathalie. “Coke’s Personalized Marketing Campaign Gains Online Buzz.” The Wall Street Journal 15 July 2014 http://blogs.wsj.com/cmo/2014/07/15/cokes-personalized-marketing-campaign-gains-online-buzz/

Coca-Cola encouraged consumers to seek out their bottle, and tweet it out to their social network

Results:

• Since the launch, more than 500,000 Share a Coke campaign posts have been shared across social channels using #ShareaCoke

• 353,000+ virtual bottles have been shared due to the campaign

• 96% of the sentiments have been positive/neutral regarding the Share a Coke campaign

• After falling 11 years in a row, Coke’s U.S. soft-drink volumes rose 0.4% for the 12 weeks through August from the same period a year ago. Sales rose 2.5% in dollar terms, while sales remained negative with rivals at PepsiCo and Dr. Pepper Snapple Group

Success Story: Share A Coke CampaignCoca-Cola partners with Clear Channel to pave the way with their “Share a Coke” campaign

Source: WSJ 7/15/2014, WSJ 9/25/14; Marketing Daily 7/29/2014

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Great Creative Examples – Social Connect

Coca Cola#ShareACoke

Justin BootsFacebook: Fan of the Day

Massage EnvyTwitter Feeds: Valentines

Great Creative Examples – Social Connect

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Delta DentalTwitter Feeds:Photos

FOX GracepointOnline Voting

ClaritinWeather: Pollen Count

Boards across DFW shared the LOVE on social media for Valentine’s Day

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Dynamic Content CapabilitiesOur Digital Platform Lets You Flex Your Creative

Content Types• Social Feeds (Text and Images)• Sports Scores• News Headlines and Photos• Time• Temperature + Weather• Traffic/Travel Time and Info• Upcoming Events• Now playing music/radio playlist• & more

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Tell your stories how you want to tell them and tailor your campaign for the world around your target audiences.