How Social Advertising Can Help Grow Your Business

How Social AdvertisingCan Help Grow Your

Business

Tools

Ideal Audience/Target Market

Goal/Objective

Creative Aspects

Campaign Objective

"Social media lead conversionrates are 13% higher than the

average lead conversion rate."

Campaign objectives can be broken down bysocial media platform, but similar features are

present for tracking. Conversions provide the bestopportunity to track the success of a social media

campaign.

- HubSpot

Types of Conversion Objectives

Checkouts: The number of conversions that happened onyour website as a result of your as. These conversion pixels

are placed on the "Thank you" page once a purchase hasbeen made.

Website conversions: The number of conversions thathappened on your website as a result of your ad.

Types of Conversion Objectives

Registrations: The number of times a registration wascompleted on your website as a result of your ad.

Leads: The number of new leads you acquired on yourwebsite as a result of your ad.

Key Web Page Views: The number of times a key pagewas viewed on your website as a result of your ad.

Adds to Cart: The number of times something was addedto a shopping cart on your site as a result of your ad.

Engagement Tracking

Referrals: where thesocial traffic originates

Landing pages: wherethe visitor lands after

clicking the ad

Conversions: prove whichsocial networks have the

most impact

User flow: determines whereusers come from and where

they go to after your site

CreativeImages on social media must be

captivating in order to attractcustomers. Quality photos and

original copy can make or breakyour social media campaign.

TargetingIdentifying who your target market iscan help you engage with them moreeffectively. With social advertising we

have the ability to segment targets intocategories and develop a unique social

media content strategy to find idealcustomers.

"64% of marketersplan to increase their

social mediaadvertising this year."

-Social Times

If you need helpcreating a Social

Advertising Strategy likePapa Johns, contact

Cardinal Web Solutionstoday for a strategy

audit, on us.