Sphinx Solution USA : +1 732-947-4310 India : +91-20-24464646 www.sphinx-solution.com How Small Business(SME’S) Can Achieve Substantial Growth Through Mobile Marketing
Aug 07, 2015
Sphinx Solution
USA : +1 732-947-4310
India : +91-20-24464646
www.sphinx-solution.com
How Small Business(SME’S) Can Achieve Substantial GrowthThrough Mobile Marketing
Table Of Contents
1 Mobile Usage Facts & Trends
2 Popular Mobile Activities
3 Why Mobile Marketing?
4 Potential Mobile Profit Boosters
What is Mobile Marketing?
Mobile Marketing is ability of brands to connect with customers via mobile phone
Mobile Marketing Facts & Trends Every Business Should Know About
There are about 6 Billion Mobile Users Worldwide
Mobile Internet Usage has been Exceeded to Desktop Internet Usage
More than 50% of all “Local” Searches are Done from a Mobile Device
Over 350 MILLION People Access Facebook from Their Mobile Devices
Mobile Marketing Facts & Trends Every Business Should Know About
A Majority of Adult Cell Owners Now Go Online Using Their Mobile Devices
Our Mobile Devices are the First Thing We Check in the Morning and the Last Thing We Check Before Bed
Most People Keep Their Mobile Devices within Arm’s Reach 24/7
Smartphones are Now OUTSELLING Personal Computers
Mobile is primary method to consume different type of Media
Mobile Marketing Facts & Trends Every Business Should Know About
Adults Now Spend More Time with Mobile Devices than Print Media Such as Newspapers and Magazines
Mobile Coupons Get 10 TIMES the Redemption Rate of Traditional Coupons
86% of cell phone owners are “connected TV viewers” – meaning they use their phones in some form or fashion while watching TV
Popular Mobile Activities
Social Networking Performing Searches
Using Mobile Apps Listening to Music
Sending and Reading Emails
Watching VideosBrowsing Websites
Checking News and Weather
Sending and Reading Text Messages
What Are People Doing on Their Mobile Devices?
You Must :
1. Put your business in front of your mobile target audience
2. Spend your marketing dollars where they can yield the best returns
3. Utilize the power of mobile marketing to stay connected to your local market
What Does This Mean for Your Business?
Mobile has changed the way consumers spend their money…
It has also changed the way your business can truly CONNECT with your local target market…
There are Numerous variants of Mobile Marketing tools Available
• Mobile Apps• Mobile Web• MMS• IVR• CRM• Games• Direct Response
Build Your Brand
Gain the Edge on Your Competitors
Connect with Local Consumers
Generate New Leads & Repeat Loyal Customers
Why Mobile Marketing?It’s POWERFUL For Helping You…
TRADITIONAL METHODS MOBILE METHODS• Mobile Websites• Text Message Marketing• Mobile Apps & More!
• Yellow Page Books• Newspaper Ads• TV Commercials
Traditional Advertising Methods Are No Longer as Effective as They
Once Were
Could Mobile Marketing Be The Missing Piece of the Puzzle for YOUR
Small Business?
Mobile Marketing is No Longer a Trend…
It’s the NEW Way to Do Business!
Potential Mobile Profit Boosters
Mobile Apps
QR Codes
Text Marketing
Mobile Websites Your Website Should be Viewable and Easy to Navigate on Mobile Devices
Send Valuable Offers and Info to Your Customers on Their Mobile Devices
Provide Instant Gratification and Access to Your Mobile Audience
Stay in Touch with Your Customers Directly on Their Mobile Devices
How People Spent Their Time on Mobile(Web VS Apps
Recent studies show that people seems quite comfortable with
using apps than browsing websites through internet
Web Designers Understand How to Build Websites Made for COMPUTERS
But a MOBILE PHONE is Not a Computer…
Mobile-Friendly Site vs. Traditional Site
Improved Mobile User Experience
Faster Website Loading Speed on Mobile Devices
Location-Based for Geo-Targeting
More Exposures to “On-the-Go” Consumers
Why a Mobile Optimized Website?
• Identify market and devices used by people
• Build both App & Mobile Site• Real Time Offers: Offer deals lasting from
few hours to a day to users phone.• Personalization: Treat every user as a
market & make your campaigns which suits them
• Geo Targeting:
Things You Should Do For Mobile Strategy
Mobile applications (also called “mobile apps”) are applications developed for small handheld devices, such as smartphones...
Most smartphones today come preloaded with mobile apps and users can download additional apps via the internet…
What is a Mobile Application?
Build loyalty Reinforce your brand Increase your visibility Increase your
accessibility Increase sell-through Increase exposure
across mobile devices Connect you with on-
the-go consumers
Why App Marketing?
Easy access to your inventory
Get notifications of special events, launches, etc.
Have one-touch access to your contact information
get directions to your location from wherever they are
Make fast, seamless appointment scheduling
Your Business Your Customers
Your Customers Can Reach You Easily with One Tap
Produces Repeat, Loyal Customers through Engagement
Effortlessly Send Out Coupons and Special Announcements with “Push” Notifications
Builds Your Brand by Staying in Front of Your Customers
Why Mobile Apps?