How small businesses can compete with Bigger Brands

@DamonGochneaur

@DamonGochneaur

How the right strategies can help your local business compete and

dominate like a larger brand

@DamonGochneaur

The right focus can crush your

competition

@DamonGochneaur

75% of USAdults access

Facebook monthly

@DamonGochneaur

50 Million Business

PagesOnly

2.5 Million Advertising

@DamonGochneaur

The funnel still matters

@DamonGochneaur

Social can’t carry your business

@DamonGochneaur

People don’t buy

from strangers

@DamonGochneaur

Local is Personal@DamonGochneaur

Know whom you’re

looking for@DamonGochneaur

Audience Insights

@DamonGochneaur

Local Awareness

Ads

Allow you to tell your

story

@DamonGochneaur

Target Competitors

@DamonGochneaur

Custom Audiences

@DamonGochneaur

Phone Numbers, Emails, Name, etc@DamonGochneaur

Pool Similar Users

@DamonGochneaur

Remarket for Reviews@DamonGochneaur

A few quick social media

pointers

@DamonGochneaur

Use local relationships@DamonGochneaur

Have fun &

be positive

@DamonGochneaur

Don’t be afraid to ask for help@DamonGochneaur

Celebrate your victories

@DamonGochneaur

Don’t be a phony

@DamonGochneaur

@DamonGochneaur

Don’t run from the shit storm

@DamonGochneaur

Don’t chase shiny things

@DamonGochneaur

So how do you look bigger?

@DamonGochneaur

Local Awareness Ads

@DamonGochneaur

@DamonGochneaur

Awareness

@DamonGochneaur

Awareness

Consideration Ads

@DamonGochneaur

@DamonGochneaur

Consideration

Purchase Ads

@DamonGochneaur

@DamonGochneaur

Purchase

Let’s go slay!@DamonGochneaur

@DamonGochneaur

@MartyWeintraub - Aimclear

@SusanEDub – Susan Wenograd Five Mill

Damon GochneaurAspiro Agency@damongochneaur

@DamonGochneaur