How sales, distribution and marketing REALLY work in the publishing industry.

How sales, distribution and marketing REALLY work in the publishing industry

What Book Buyers Are Looking For

They want a book that will make them money

They want to work with Authors that understand this

They want a book and an author that will drive people into their stores

What Criteria do the Buyers Use to Decide on a Book?

Pricing

Topic

Sales Potential

Want your book to sell?

A knowledge of the buyer’s situation and a desire to be helpful will get you MUCH further than your belief that your book

will be a big seller….

The fastest way to success is to KNOW THE RULES

What You Need to Know:

Where do you want your books stocked?

Do the stores you are listing SELL books like yours?

Is your book priced and packaged competitively?

(We will cover this later this afternoon!)

How do stores choose and stock the books that are already there?

What did THOSE publishers do to get in there?

What You Need to Know About Bookstore Chains

What schedule are the buyers held to?

What budget are the buyers held to?

What wholesalers they use and why

What marketing dollars will they ask for?

What discount and termsthey are looking for?

What are their returns policies?

What You Need to Know About Airport Stores

Who are the big players

Bookstores vs. Newstands

Space and budget limitations

What You Need to Know About Amazon.com

Different ways to get your booksOn Amazon.com

CreateSpaceIngramSparkAmazon AdvantageAmazon Seller Central

What discounts and termsthey are looking for?

What You Need to Know About Libraries

Different wholesalers who can get your books into Libraries

B&TIngramFollettUniqueQuality

What discount and terms they are looking for?

What about returns?

What You Need to Know About Big Box

Stores

NotGoingToHappen

What You Need to Convince Them to Buy

Your BookSales Sheet with book

data.

Compelling sales numbers.

Written proof of what you have done so far to

drive sales.

Marketing and PR Plan

How To Get Onto Their Shelves Once They Say

NoShow Success Elsewhere

Earn Your Way Onto Their Shelves By Driving Traffic to Their Stores

Polite, helpful updates

MarketingMarketingMarketing

Keep In Mind

Perhaps stores are not the best place to sell your book.

No one needs your book - They have to want it

A proper attitude, polite tone, and a desire to be helpful will get you MUCH further than your belief that your book will be a big seller….

Please get in touch if you have any questions!

Amy CollinsNew Shelves BooksPO Box 413Troy, NY 12182

518.261.1300 X301 PhoneNewShelvesBooks Skype [email protected]   Emailwww.newshelvesdistribution.com Websitehttp://twitter.com/NewShelvesBooks   Twitterhttps://www.facebook.com/newshelvesdistribution Facebook