How restaurant owners can partner with dentists for dental marketing

Restaurant and Dental Partnerships

May 2015

Wellsites / My Dental Marketing• Wellsites (est.2009)• My Dental Marketing (rebranding 2015)• Dental and Medical marketing specialists• 75% Dental / 25% Health and Medical• Worked with over 300 practices

Carolyn Dean• Founder and director of Wellsites and My Dental

Marketing• Over 21 years in IT marketing and sales• Background in blue chip IT vendors• 10 years specialising in health, medical and dental• Speaker and author

Problems & Opportunities

ProblemsDentists are struggling more than ever:• More dentists than ever• Large corporates• Preferred providers (Insurance)

Opportunities• Know they need to start marketing• Have marketing budgets• They know the details of every

one of their customers!• Can’t compete on price, want to

add value

Other Health • More marketing dollars than allied

health• Want long term customers• More competitive• Larger practices• Easier to work with (less gate keepers)

Suggested Offers

Restaurant Offers• Patient Reactivation• Birthdays• Referral Bonus• New patient promos• Whole list promo – “thanks

we appreciate your custom”

Restaurant Offers• “Free meal” = gift• “Percentage off bill” = promo• Make it look like a gift of

thanks

How to approach

Approaching a dentist• Larger practice (not solo dentist)• Avoid dental corporates / chains • Practice owner vs. practice manager• Very very busy• Meet out of hours

Approaching a dentist• Make it personal• Drop in & say “hello”• Personalised letter • Invitation to meet you /have a

meal

Approaching a dentist• Approach with the whole offer – Your offer– Example postcard– Example EDM

• Think about costs (printing etc.)• Who pays for what

When to walk away• They will either see the

value or not• You will know quickly• Don’t waste time trying to

convince them

Dental Corporates – Avoid these • Primary Dental• Dental Care Network• Dental Partners / Lumino• No Gaps Dental• Dental Corp / Bupa• Pacific Smiles Group• 1300 smiles

Thank You • Carolyn Dean • 02 9410 1507• [email protected]• www.wellsites.com.au• www.mydentalmarketing.com.au