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How recognition ACCELERATES employee engagement, retention and performance with Chester Elton @chesterelton
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How recognition - d1h7kzxfkc767u.cloudfront.netd1h7kzxfkc767u.cloudfront.net/b2bmarketing/carrotprinciplechester... · How recognition ACCELERATES employee engagement, retention and

Jun 04, 2018

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Page 1: How recognition - d1h7kzxfkc767u.cloudfront.netd1h7kzxfkc767u.cloudfront.net/b2bmarketing/carrotprinciplechester... · How recognition ACCELERATES employee engagement, retention and

How recognition ACCELERATES

employee engagement, retention and performance

with Chester Elton @chesterelton

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So, what are the characteristics

of a great leader?

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The Basic Four • Goal Setting • Communication • Trust

• Accountability

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Finding and Engaging

the best people  

A Crisis in Business

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The Basic Four • Goal Setting • Communication • Trust

• Accountability

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6  

91%

70%68%

40%

0%10%20%30%40%50%60%70%80%90%100%

Goal  Setting:  High  Favorable  Opinion

Goal  Setting:  Low  Favorable  Opinion

Recognition:  Strong Recognition:  Weak

Employee Engagement: Goal Setting

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7  

Employee Engagement: Communication

92%

69%68%

39%

0%10%20%30%40%50%60%70%80%90%100%

Communication:  High  Favorable  Opinion

Communication:  Low  Favorable  Opinion

Recognition:  Strong Recognition:  Weak

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8  

91%

63%65%

35%

0%10%20%30%40%50%60%70%80%90%100%

Trust:  High  Favorable  Opinion

Trust:  Low  Favorable  Opinion

Recognition:  Strong Recognition:  Weak

Employee Engagement: Trust

Page 9: How recognition - d1h7kzxfkc767u.cloudfront.netd1h7kzxfkc767u.cloudfront.net/b2bmarketing/carrotprinciplechester... · How recognition ACCELERATES employee engagement, retention and

9  

91%

65%70%

38%

0%10%20%30%40%50%60%70%80%90%100%

Accountability:  High  Favorable  Opinion

Accountability:  Low  Favorable  Opinion

Recognition:  Strong Recognition:  Weak

Employee Engagement: Accountability

Page 10: How recognition - d1h7kzxfkc767u.cloudfront.netd1h7kzxfkc767u.cloudfront.net/b2bmarketing/carrotprinciplechester... · How recognition ACCELERATES employee engagement, retention and

Why Engagement ?

Page 11: How recognition - d1h7kzxfkc767u.cloudfront.netd1h7kzxfkc767u.cloudfront.net/b2bmarketing/carrotprinciplechester... · How recognition ACCELERATES employee engagement, retention and

Engagement = GROWTH

Page 12: How recognition - d1h7kzxfkc767u.cloudfront.netd1h7kzxfkc767u.cloudfront.net/b2bmarketing/carrotprinciplechester... · How recognition ACCELERATES employee engagement, retention and

Growth with vs Without engagement

Operating Income

Page 13: How recognition - d1h7kzxfkc767u.cloudfront.netd1h7kzxfkc767u.cloudfront.net/b2bmarketing/carrotprinciplechester... · How recognition ACCELERATES employee engagement, retention and

$100,000 Best Buy: a 0.1% increase in employee engagement at a store equals a $100,000 increase in the store’s annual operating

income.

Harvard Business Review October 2010

Page 14: How recognition - d1h7kzxfkc767u.cloudfront.netd1h7kzxfkc767u.cloudfront.net/b2bmarketing/carrotprinciplechester... · How recognition ACCELERATES employee engagement, retention and

What Drives Employee

Engagement?

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Percent  of  Employees  “Completely  Sa7sfied”  With  Their  Jobs  

By  Level  of  Recogni7on  

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Percent  With  “Very  High”  Desire  To  Work  For  Their  Employer  “One  Year”  

From  Now  By  Level  of  Recogni7on  

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 Percent of Employees Who Are “Highly

Engaged” by Level of Recognition

Page 18: How recognition - d1h7kzxfkc767u.cloudfront.netd1h7kzxfkc767u.cloudfront.net/b2bmarketing/carrotprinciplechester... · How recognition ACCELERATES employee engagement, retention and

Development & Well-Being

Trust

Pride Organization

Symbol

Employee Engagement

18

Path analysis: Top pre-drivers

Appreciation

Communication

Goal Setting Accountability

Page 19: How recognition - d1h7kzxfkc767u.cloudfront.netd1h7kzxfkc767u.cloudfront.net/b2bmarketing/carrotprinciplechester... · How recognition ACCELERATES employee engagement, retention and

Research-Based •  One of largest workplace

surveys ever conducted •  Focus groups •  Interviews

Page 20: How recognition - d1h7kzxfkc767u.cloudfront.netd1h7kzxfkc767u.cloudfront.net/b2bmarketing/carrotprinciplechester... · How recognition ACCELERATES employee engagement, retention and

Ah, the Power of a Carrot

•  Higher retention, of your good people

•  Greater, sustained productivity

•  Stronger, more committed employees

•  Allows managers to communicate a powerful, lasting way

•  And PROFIT!

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How Do You

Measure Success?

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22  

Why Employee Engagement?

•  Companies with higher employee engagement deliver higher returns than their peers

•  100 Best Companies with highly engaged employees have consistently outperformed major stock indices. Stock Market Index Fortune 100 Best

25.2%

72.9%

133.8%

Annual List of 100 Best

Companies

Fortune 100 Best vs Stock Market 7 year Cumulative Return

Source: Frank Russell Company

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23  

The Fortune 100 Best

“As for recognition it is probably the fattest pitch that managers miss. Telling employees they are doing a great job costs nothing but counts big And it is so easy to do more”    

Fortune Magazine 100 Best Companies issue

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§  Towers Watson study §  26,000 employees in 31 organizations §  Commissioned by O.C. Tanner §  Conducted by Jackson Organization research firm §  ± 0.6% margin of error

§  Analysis of effective recognition to company profitability

§  Data shows recognition has significant impact on business success

Recognition Pays

Page 25: How recognition - d1h7kzxfkc767u.cloudfront.netd1h7kzxfkc767u.cloudfront.net/b2bmarketing/carrotprinciplechester... · How recognition ACCELERATES employee engagement, retention and

§  Survey data showed Return on Equity (ROE) is as much as three times higher in firms that effectively recognize their employees

Performance by Quartile on “My organization recognizes excellence.”

Per

cen

tag

e R

etu

rn o

n E

qu

ity

Recognition & ROE

Page 26: How recognition - d1h7kzxfkc767u.cloudfront.netd1h7kzxfkc767u.cloudfront.net/b2bmarketing/carrotprinciplechester... · How recognition ACCELERATES employee engagement, retention and

Work Environment

= How People Feel

on the Job

Page 27: How recognition - d1h7kzxfkc767u.cloudfront.netd1h7kzxfkc767u.cloudfront.net/b2bmarketing/carrotprinciplechester... · How recognition ACCELERATES employee engagement, retention and

Unhappy Americans

Jan. 2010 The Conference Board

The report based on 5,000 households for The Conference

Board by TNS found that only 45% of those surveys found that they

were satisfied with their jobs, down from 61.1% in 1987.

Page 28: How recognition - d1h7kzxfkc767u.cloudfront.netd1h7kzxfkc767u.cloudfront.net/b2bmarketing/carrotprinciplechester... · How recognition ACCELERATES employee engagement, retention and

Why People Stay With a Manager and correlated with:

•  Higher Retention

•  Higher Productivity

•  Higher Customer Satisfaction

•  Higher Profits

Recognition ! Praise

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Wisdom from the Carrot Patch

This is stuff mom taught you

Page 30: How recognition - d1h7kzxfkc767u.cloudfront.netd1h7kzxfkc767u.cloudfront.net/b2bmarketing/carrotprinciplechester... · How recognition ACCELERATES employee engagement, retention and

67% say their moms could run their business better than their boss Parenting Magazine

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• Frequent

• Specific

• Timely

 

Carrot Basics

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• Praise Effort

• Reward Results

Praise vs. Rewards

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WOW!!!!    

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How Do You Know What To Give?

Email me it is FREE @ [email protected]

Page 35: How recognition - d1h7kzxfkc767u.cloudfront.netd1h7kzxfkc767u.cloudfront.net/b2bmarketing/carrotprinciplechester... · How recognition ACCELERATES employee engagement, retention and

• Create informal recognition moments

   

Wisdom from the Carrot Patch

Page 36: How recognition - d1h7kzxfkc767u.cloudfront.netd1h7kzxfkc767u.cloudfront.net/b2bmarketing/carrotprinciplechester... · How recognition ACCELERATES employee engagement, retention and

Informal /Seeds •  Letter of praise to family

•  Do least favorite task

•  Remember special days

•  Wash car

•  Parking space for a week

•  Hand Written Note •  Cup of coffee

•  Box of chocolate bars •  Half day off to spend w/

kids

•  Scrapbook of memories

•  Tickets to movie, play, game

•  Recognition box

•  Friday inspirational movie

•  A pat on the back

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Make powerful presentations!

   

Wisdom from the Carrot Patch

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Dos & Don’ts…

Page 39: How recognition - d1h7kzxfkc767u.cloudfront.netd1h7kzxfkc767u.cloudfront.net/b2bmarketing/carrotprinciplechester... · How recognition ACCELERATES employee engagement, retention and

People may forget what you said or even what you did, but they never forget the way

you made them

feel.

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Add Impact to Formal VIP • VALUE

•  IMPACT

• PERSON •  Goal: Bond

employees to your  organiza7on  

Page 41: How recognition - d1h7kzxfkc767u.cloudfront.netd1h7kzxfkc767u.cloudfront.net/b2bmarketing/carrotprinciplechester... · How recognition ACCELERATES employee engagement, retention and

Informal /Seeds •  Letter of praise to family

•  Do least favorite task

•  Remember special days

•  Wash car

•  Parking space for a week

•  Hand Written Note •  Cup of coffee

•  Box of chocolate bars •  Half day off to spend w/

kids

•  Scrapbook of memories

•  Tickets to movie, play, game

•  Recognition box

•  Friday inspirational movie

•  A pat on the back

Page 42: How recognition - d1h7kzxfkc767u.cloudfront.netd1h7kzxfkc767u.cloudfront.net/b2bmarketing/carrotprinciplechester... · How recognition ACCELERATES employee engagement, retention and

• Don’t want to get familiar •  I never got any recognition! • What’s in it for me? • Don’t have time • Don’t want to play favorites •  They will ask for more money!

Vegephobia Why Managers Don’t Recognize

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Not in this economy!

Vegephobia Why Managers Don’t Recognize

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What can

you do tomorrow?

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You Know how! • The Survey - FREE • Verbal Praise • Thank You Notes • Frequent Specific Timely • Praise Effort / Reward Results • Better presentations / VIP

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Do this at

HOME! You will feel great too

Page 47: How recognition - d1h7kzxfkc767u.cloudfront.netd1h7kzxfkc767u.cloudfront.net/b2bmarketing/carrotprinciplechester... · How recognition ACCELERATES employee engagement, retention and

Ah, the Power of a Carrot

•  Higher retention, of your good people

•  Greater, sustained productivity

•  Stronger, more committed employees

•  Allows managers to communicate a powerful, lasting way

•  And PROFIT!

Page 48: How recognition - d1h7kzxfkc767u.cloudfront.netd1h7kzxfkc767u.cloudfront.net/b2bmarketing/carrotprinciplechester... · How recognition ACCELERATES employee engagement, retention and

Thank You! [email protected]

@chesterelton