How Realtors Can Leverage Video Testimonials for Business Results

Copyright 2010 Cyndee Haydon www.SandbarsToSunsets.com

1

Video Testimonials – Leveraging Your Relationships for Ongoing Business Results

New Hampshire Association of Realtors Convention

Oct 18, 2010

@Cyndee Haydon (727) 710-8035 [email protected]


2

Let Your Happy Clients Help You


3

How to Leverage Effective Video Testimonials for Ongoing Business Results

Why Video Testimonials Work for Realtors? The10 Secrets to Creating Powerful

Testimonials 6 Top Client Testimonials for Realtors 4 Best Times to Get Client’s Testimonials 3 Biggest Myths BUSTED! See the 8 Simple Steps to Making a Video

Testimonial in under 5 minutes.


4

We Live and Work in a Digital World

* 32% of Buyers found home

they bought online

* 87%+ of Buyers on Internet

* 34% Buyers found home

through a real estate agent.

And…38% of Sellers chose Agent by referral

43% of Buyers chose Agent by referral NAR 2008 Home Buyer Home Seller Survey


5

Why Video?

It’s Easy It’s Free It’s Powerful It’s Growing Fast It’s here to Stay It’s Your Leverage!

Win the Rule of 7-38-55


6

Be 93% More Effective

Leverage the 7%-38%-55% RuleWords (7%)Tone of Voice (38%)Body Language (55%)


7

Written vs Video Testimonials

Then

And…

Now


8

Secret to More Referral Business…

Simple…..Get More Referrals


9

Discover…

The Top 10 Secrets to

Easily Create…

Powerful

Videos

Testimonials


10

1) Ask at the Right Time

So when IS ….

the Right Time?


11

Biggest Myths - #1

Myth 1 –

Can’t Do Testimonial Until…

the Transaction Closes


12

4 Best times to do a Testimonial


13

2) Only Focus on One Thing

Only Focus on 1 part of the TransactionCan do any part of Transaction that’s

complete “Interview style” testimonials - just ask them

questionsGuide Them based on your “testimonial”

needs


14

3) Know your Purpose

www.SandbarsToSunsets.com/clients


15

6 Top Video Testimonials Ideas

1. How you saved your Buyer money

2. How you sold your Seller’s home fast

3. How you helped them/solved problems

4. How you’re there after the sale

5. Made relocation easy/selling easy

6. Always had their best interests End with …They’d gladly refer you …”


16

4) Priming Your Client

“People want to hear from other real people”

“It’s the Ultimate

Thank You for us.”


17

5) Only Record Once

Authenticity => Believability => Trust

Make it easy

to say “Yes


18

6) Make the Camera “Invisible”

Get set then Focus on Clients Completely


19

7) Keep it short


20

8) Be Authentic

Candid + Authentic = TrustBe YourselfBe Relaxed Be Calming


21

9) Progress not Perfection

Critique of Our First Video TestimonialPoor sound qualityPoor lightingProgress Not Perfection => Done

Results…???


22

Biggest Myths - #2

Myth 2 – You need a website or blog WRONG!!!!


23

10) Make It…Then Unleash the Power

Our 1st video has been viewed over 8400 times on YouTube alone


24

Create your own YouTube Channel


25

Why not add them to your emails…

In your email signature…


26

Share them other places like…TubeMogul

FREE www.Tubemogul.com Upload & Then it Pushes out to 26 sites


27

Also Quickly Share videos by Email

With Flip Camera Can Easily Customize & send multiples


28

Share them on…Your Blog &even Create Testimonial Page

www.SandbarsToSunsets.com/clientsExample…


29

5000+ More Reasons to Start…


30

Periodically Analyze Results


31

See Who’s Watching


32

Now you Know “The10 Secrets to Creating Powerful Videos Testimonials”

1. Ask at the “Right Time”2. Focus on Only 1 Part of Transaction3. Know Your Purpose - Generic vs Specific4. Prime Client5. Only Record Once6. Make the Camera “Invisible”7. Keep the Video Length Short 8. Be Your Authentic Self 9. Embrace Progress Not Perfection 10. Share Them…and analyze your results!


33

And then Rinse - Lather - Repeat


34

The 8 Simple Steps for Making Your Video Testimonial Movie

Using the Flip Camera with Built in Easy to use SoftwareBuilt in Music and Sound optionsStep by Step..


35

Why the Flip Camera is still my pick for

“Video for Dummies”

Low Cost to Start $149 – FlipMino $229 – FlipMinoHD

Easy to Use Immediate Results Built in Software Makes

Sharing Effortless Get more info at www.TheFlip.com


36

Video’s Recorded…Now What?

Once you have recorded your video using the 10 secrets…

You’re ready to:

1. Make a Movie and

2. Share your Video


37

Step 1 - Plug Flip Camera into your computer’s USB Port

Flip comes with built in Software…


38

Step 2 - Click Movie Button – Drop & Drag clips


39

Step 3 - Add Title & Credits for Branding and Contact

Brand in credits with name, phone, site


40

Step 4 – Easily Add Music Options

Get’s rid of background noise…


41

Step 5 - Title Your Movie & Create..

Name movie then push “Create Movie”


42

Step 6 – Bring Up Finished Movies

Click Movies on left - See all Movies Then click on Movie you want to send…


43

Step 7 Click “Online” & “YouTube”


44

Upload to YouTube Easily


45

3 YouTube Privacy Settings

PublicPrivateUnlisted


46

FlipShare makes it Simple to Share

Instant Video Viewing Easy Editing One Click EmailingInstantly upload to

AOL MySpace YouTube and other sites


47

Summarize - 8 Simple Steps to Making Your Videos Testimonial Movies

1. Plug Flip in USB Port on computer

2. Flip SW opens & Click Movie button

3. Brand It – Title & Credits

4. Add Music as desired

5. Give Movie Title and “Create”

6. Bring up finished Movies

7. Click “Online” and ‘YouTube”

8. Upload to YouTube and smile!


48

So Imagine when….

You can sign your emails..“These 100 people have an

important message they think you should hear before buying or selling”

…and you link to your testimonial channel/page

How powerful will that be?


49

Or the day we can say…

“100+ Reasons to

Do Business with

Cyndee and Jack”…


50

Biggest Myths - #3

Myth 3- It’s Hard to learn and takes lots of time FlipShare makes it Simple to Share Instant Video Viewing Easy Editing One Click Emailing Instantly upload to

AOL MySpace YouTube and other sites


51

Easy to Do with other Cameras


52

Picasa Gives YouTube Option


53

Powerful Relationships and Referrals => Keep on Giving

Those that start today will have an incredible advantage.

Why would

you wait?


54

3 Things You Can Do Now…

Contact Past Clients and Ask current clients to do videos...

Sign up for FREE YouTube.com AccountAnd Fill out your Profile info

Sign up for FREE Tubemogul Account Create logins for sites you want to push to


55

Summary – Leveraging the Power of Social Proof & Relationships

Social Media, Social Networks & Video sharing is here to stay & Growing Fast

Video Testimonials are the Relationship Gift that keeps on giving

Increase the “Speed of Trust”Be Your own Best Referral Source & It’s Easy and FREE except for a digital

Camera


56

My hope for you is that you’ll…

Jump In…and Just Do it!


57

The Power of Video Testimonials

A copy of this presentation is on slideshare.net

[email protected]

How Realtors Can Leverage Video Testimonials for Business Results

Education

local reputable

aol myspace

typical video

click emailinginstantly

total video

transaction

making phone

video testimonials