How Real Estate Businesses use Twitter

How Businesses Use Twitter

Webinar by Atim Ukoh Director of Social Media Webtech Dezine

Introduction •Atim Ukoh •Director of Social Media •Real Estate experience •Email: [email protected] •Phone : 905-281-9500 ext 233

House Cleaning Tips •Grab a pen and paper •Mute to avoid feedback •Type questions in the chat box •Will respond to questions after the webinar or via email •Slides would be available after the webinar (would provide link after webinar) •Make sure to follow us on Twitter after this webinar to get more tips and let us know if you enjoyed the webinar. Tweet at us: www.twitter.com/GabrielleJeans_ or @GabrielleJeans_

Twitter-A-genda

• What is Twitter?

• How to set up Your Twitter Account?

• What to do on Twitter?

• What not to do on Twitter?

• Tools to use for Twitter

What is Twitter?

• Twitter is an online social networking and Micro-blogging tool.

• It allows users compose text-based posts in 140 characters or less

• These posts are known as tweets

• Tweets include texts, links to blogs, links to images, links to videos

• Twitter helps with your SEO.

Set-up

• In your Browser, Type www.twitter.com

Fill out your information and hit the Yellow sign-up Button

It takes you to this sign-up page that asks you to fill out your information and Select a Username. Then Click the Create My Account Button

Twitter Suggest accounts to Follow. You can follow them or skip it and click Next Step below the page

You can search your interests and follow people you are interested in

Add Friends from your different contact lists

Sample Twitter Page

MoneyMaker Client’s Twitter Page

Another MoneyMaker Client’s page

The Twitter Cycle: Realtors Existing Customers New Customers

Realtors: Networking Existing Customers: Customer Service New Customers: Prospecting

Twitter Vocabulary • Twitter Handle : a person’s username

• Follow: to subscribe to someone’s updates

• Follow back: Subscribe to updates of someone who recently started following you.

• Follower: Someone who subscribed to receive your updates

• Tweet: An update that contains 140 characters or less

• DM: Private message sent to you or you send out. Only people you follow can DM you.

• Mention (@) : A reply using a person’s username. Example : “@kellie thanks for coming.”

• Tweet-up : An event organized for twitter users to meet-up and network.

• Hash-tag (#) : A tool used to create conversation around a keyword.

• RT (Retweet): Sharing someone’s tweet on your timeline.

What to Do on Twitter?

• Search for people talking about your farm area, real estate, points of interest and

follow them. For example; Search “buy condos Toronto” “sell townhouse Oakville”

• Make sure to perform these searches weekly so you can find people to target

directly. Below is a sample potential client not happy with their current

representation.

Use Twitter to build relationships, customer service and possible prospecting as seen above

• Share Links, images and Videos about your farm area. Always write Keyword-Rich posts. Example Below:

•Fill out your description with Keywords specific to your business, your number and your website.

•Ask Questions and Answer Questions on your timeline. Twitter is a B2H (Business-to-Human) tool •Use URL shortening tools like TinyURL •Tweet Information from your website (Sparingly- at least 5 links a day.) •Tweet Information about an Open House •When posting, keep the user in mind. Would they be interested in what you have to say? Use catchy headlines also with Keywords specific to your business.

•Best times to post on Twitter are; 11am, 3pm and 8pm •Use hash-tags (#) to specify keywords and locations in your posts. •Design your background picture with Information about your company.

What Not to Do on Twitter?

•Do not spam your followers with listings •Do not automate Dm’s to new followers •Do not over-tweet •Refrain from foul language and abusive tweets •Never responding to people that reply you (it is a two-way communication tool)

Tools to use for Twitter

www.nearbytweets.com The highlighted tweet is a potential client

www.tweetadder.com Use this tool to get followers

www.manageflitter.com Use this tool to un-follow people that are not following back. Do this clean up every 3 weeks

www.hootsuite.com Use to Schedule tweets

http://www.twitter.com/search

Blackberry Users: Ubersocial, Twitter for Blackberry iPhone Users: Echofon, Twitterific

Questions

Type your questions in the chat window OR Email them to [email protected]

www.moneymaker4agents.com

if you enjoyed the webinar, Tweet at us www.twitter.com/GabrielleJeans_ @GabrielleJeans_