PROPRIETARY & CONFIDENTIAL 05/22/22 Ben Garret Executive Producer, Vidicom Vice-chair Programming PRSA Health Academy How Public Relations is Changing in 140 Characters or Less PRSA Health Academy Teleconference March 4, 2011 Leigh Fazzina Principal, Fazzina & Co. Communications Chair-elect, PRSA Health Academy Sandra Fathi President, Affect Strategies President, PRSA New York Chapter
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How Public Relations is Changing in 140 Characters or Less: PRSA Health Academy Teleseminar
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PROPRIETARY & CONFIDENTIAL 04/11/23
Ben Garret
Executive Producer, Vidicom
Vice-chair Programming
PRSA Health Academy
How Public Relations is Changing in 140 Characters or LessPRSA Health Academy TeleconferenceMarch 4, 2011
Leigh Fazzina
Principal, Fazzina & Co. Communications
Chair-elect, PRSA
Health Academy
Sandra Fathi
President, Affect Strategies
President, PRSA New York Chapter
PROPRIETARY & CONFIDENTIAL
Agenda
Twitter for PR
Finding Journalists & Bloggers on Twitter
Tools for Monitoring & Finding Queries
Engaging & Building Relationships
Social Media Pitching Best Practices
Finding the Story & Creating a Buzz
PROPRIETARY & CONFIDENTIAL
Did You Know?
175 million users. 95 million tweets per day.
(Twitter, Sept. 2010)
37% of journalists are required to maintain Twitter accounts (PR Week, 2010)
52% of reporters now use Twitter as part of their jobs (Cision/GSPM, 2010)
PROPRIETARY & CONFIDENTIAL
Twitter & PR
Direct conduit to your target audiences; Media,
Customers, Employees, Prospects, Shareholders etc.