Top Banner
How Promotional Products Help Your Business Succeed
16
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Page 1: How promotional products help businesses succeed

How Promotional ProductsHelp Your Business Succeed

Page 2: How promotional products help businesses succeed

A Promotional Product is…

A item that promotes your Company, Corporate image, Event, and/or Brand

Page 3: How promotional products help businesses succeed

Also Known As…

Advertising Specialties

Promotional ItemsSwag/Schwag

Branded Gifts

Branded Items

Branded Merchandise

Promotional Gifts

Advertising Merchandise

Page 4: How promotional products help businesses succeed

Promotional Products Can:

1. Increase Your Recall Rate

2. Increase Repeat Exposure

3. Extend your Reach

4. Increase Tradeshow Traffic

5. Decrease Advertising Costs

6. Benefit Direct Marketing

Page 5: How promotional products help businesses succeed

Recall Rate

42% more people recall an advertisers name when using promotional products vs. print ads

amabaltimore.org

Page 6: How promotional products help businesses succeed

Repeat Exposure

When an Ad stops running on TV/print medium, the impression stops

Page 7: How promotional products help businesses succeed

Repeat Exposure

Promotional Products

Never

stop collecting impressions

Page 8: How promotional products help businesses succeed

Repeat Exposure Cont’d

If a Promotional Product like a polo shirt is used once a week, it generates 52 impressions/yr!

Page 9: How promotional products help businesses succeed

Extended Reach

PromotionalProducts act as walking billboards

Page 10: How promotional products help businesses succeed

Tradeshow Benefits

Trade-show Traffic will increase by an average of 176% for booths who give out promo products

ppai.org

Page 11: How promotional products help businesses succeed

?

Tradeshow BenefitsOf those who receive a promo product:

71% will remember the company name76% will have a favorable attitude toward the company

ppai.org

Page 12: How promotional products help businesses succeed

Cost Effective

Cost Per Impression is drastically less than that of traditional advertising

As of 2014 avg cost per impression for promotional marketing is $00.006 – 6 tenths of a cent!

asicentral.com

Page 13: How promotional products help businesses succeed

Direct Marketing Made Better

Using promotional products as an incentive to respond produces 4x more responses than a sales letter does

amabaltimore.org

Page 14: How promotional products help businesses succeed

We can help you succeed

Our expert staff excel in advising and designing promotional products that integrate into your company’s strategy to compliment your goals. High Quality

Visually Appealing

Budget Friendly

Relevant to your audience

Page 15: How promotional products help businesses succeed

Save your company time and money - For Free

Our Free CustomStore allows businesses to effortlessly access and order their Promotional Products and other Business Materials – Anywhere, Anytime –

Increase Productivity

Lower Costs

Control your Brand

Cut Waste

Page 16: How promotional products help businesses succeed

For more information about using promotional items to help your business succeed:Call us anytime at 800-549-2922 Or email us at [email protected]