How Pokémon GO can expand your business

How Pokémon GO can expand yourlocal business

1. How it works? – Pokémon GO

• Players use geo-location and theircamera smartphone to find virtualPokémon around them.

• The game is running off augmentedrealty HUD of the real world

• Relies on G.Map Data to give a reality feeling

• Landmarks in the real world become Gyms or Pokéstops

In-Game offers - Pokémon GO

• The « Lure Module » attractPokémon to Pokéstop whichbecome an Hotspots

• Users visit them to find rare items or creature

• « Encens » attracts Pokémon around you

• These offers can be found or can be bought in Pokémon Boutique for 0,99cts

Huge Impact!• More active users than Whatsapp & Instagram.

• In US, 43 minutes of Pokémon GO everyday compared with 30 minutes of Whatsapp or 25 minutes Instagram

Viral !

2. Benefit from the

new consumer

Behavior

• Don’t miss the opportunity to takeadvantage of this trend before yourdirect competitor!

• It will fad soon

Consumers are HIGHLY ENGAGED

How Pokémon GO can expand your

local business right now!

From Pokémon to Local business

The game enable you to drive real-world foot traffic to your

location

- How to enhance the experience?

- Social powered Wi-Fi

- Facebook group

- User experience

- Monetize it

- Post engagement & remarketing

Social powered Wi-FI

Offer Wi-FI to leverage foot traffic and engagement of Pokémon

GO in order to:

- Attract new customers

- Build email lists

- Collect customer data (name, e-mail) for remarketing

- Build social media presence

- Increase customer loyalty

- Boost your revenue

User experience

- While customer walks by your location, push a

signage/posters with powerful CTA to entice customers to

come in and connect to WI-FI

- Pokémon Go is very greedy in data but also in battery, give

the users a free spot for recharge

Monetize it

Once customer connects with their social login, greet them with

a custom thank you page promoting:

- Discount/sales/promotion (ex: « catch a pokémon in our store to

benefit 1$ discount on you beer pack)

- Mobile Wallet (ex: «earn reward while you play – download our

loyalty card here »)

Post engagement & remarketing

Gather the Pokémon GO user in a segmented database to

retarget them further on

- Facebook remarketing

- Adwords

- E-Mailing

3. Before launching

it in local business

Find out if your business is Pokéstops

- Pokéstops attract foot traffic without effort

- If yes, use the Lure Module to attract players during 30min for

0.99cts

- If no, visit the official Pokémon Go support page and fill out

their request form

Here some insights:

« I own a pizzeria that’s a Pokestop and I literally did this all day. I had

a ton of kids and adults coming in for a slice of pizza and drink until

the lure ran out ».

Real life exemple (1)

Real life exemple (2)

4. Tips & Trick

before Lure Party

A bit of history

Catching tricks

Gotta Catch’ Em All!

DISRUPTION IS COMING…

“Disruption is coming…”