How NOT to sell staffing - Haley Marketing Group...how TO sell staffing Multiple communication channels • Mail • Email • Social messaging • Phone • PPC Multiple approaches

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2018 Haley Marketing Group 1

How NOT

to sell staffing

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2018 Haley Marketing Group 2

1

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2

3

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4?

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Get work done?

Lower labor costs?

Reduce employment risk?

Time to focus on sales & service?

Capture new opportunities?

Impact of talent shortages

Importance of hiring top talent

Strategies for driving productivity

Trends in HR management

Secrets to employee retention

Cost of open/unfilled positions

Cost of understaffing

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how TO sell staffing

Multiple

communication

channels

• Mail

• Email

• Social messaging

• Phone

• PPC

Multiple

approaches

to follow-up

• Phone

• Email

• Social messaging

Multiple

ways to

take action

• Landing pages

• Phone

• Email

2x to 10x the response versus cold calling!

Integrated Direct Marketing

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2018 Haley Marketing Group 8

Integrated Direct Marketing

Create Content

• Blogs

• Video

• Infographics

• eBooks

• Newsletters

Share Content

• Email

• Social media

• Drop-offs

• PPC

Drive Response

• Website

• Calls

• Email

• Social messaging

30% to 40% of new business can be inbound!

Content & Inbound Marketing

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2018 Haley Marketing Group 9

Content & Inbound Marketing

Social Media

Email

Direct Mail

Advertising

Your

Website

Search Engines

Social Media

External Websites

Remarketing Ads

Lea

ve

Site

SEO

Interest Action

PR

Conversion:(Sale, Request for Info,

Appointment, etc.)

Sales Lead: (Didn’t convert but now

we can target them)

Integrated Direct Marketing

• Direct mail

• Email

• Social (connect & DM)

• PPC (lead gen, remarketing)

• Event marketing

• Skill marketing

Content & Inbound

• Blogs

• Rich media

• Social sharing

• Email nurturing

• PPC (content promotion)

• Webinars / speaking

• Landing pages

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2018 Haley Marketing Group 10

Sexy sells

Any questions?

David [email protected]

Brad Smith [email protected]

1.888.696.2900 | www.haleymarketing.com

Google & Social PPC for StaffingTuesday, January 16 at 2 PM ET

Staffing Websites & Talent EngagementBest Practices for Driving ROIThursday, February 15 at 2 PM ET

Reserve your seat: www.lunchwithhaley.com