How Municipalities Use Social Media

Tips & Tactics for Using Social MediaApril 18, 2013

Presenter – Mike FruchterDirector of Digital Strategy

Pierson Grant Public Relations

Our agenda:1.Social media by the numbers

2. Examples for discussion: City of West Palm BeachPalm Beach County

Most Popular Social Media Platforms

FacebookTwitterLinkedIn PinterestYouTubeInstagram

•Social media have evolved and come a long way over the past five years.

•The way people find and consume information has changed.

•We are a hyper-connected society.

As of December 2012:

•77% of 30-49 year old internet users use social networking sites – It’s not just the twenty something crowd anymore!

•66% percent of online adults of all ages are connected to one or more social media platforms

• Facebook has 1 billion+ users.

• Twitter has 500 million+ users.

• LinkedIn has 200+ million users.

• 72 hours of video are uploaded to YouTube every minute.

Let’s examine how the City of West Palm Beach uses social media.

A Broader Perspective:

Let’s examine how Palm Beach County uses social media.

Every County department or agency has its own Facebook or Twitter account.Content is consistently posted.Each social media platform is a way to connect with constituents with specific interests.

Workforce Alliance

•Offers professional services to all employers and job seekers in the county

•Frequently posts employment opportunities

Palm Beach County Damage Assessment and Resources Tool (PBC DART)

iPhone app provides residents with information and tools used to prepare for a disaster and with the ability to report damage to their home or business in the immediate aftermath of a disaster.

Points to Remember

Social media are here to stay. These platforms are vital two-way communication tools.Every municipality should listen, learn and engage.

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Thank You!