How Mobile Drives In-Store Sales

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The Data On How Mobile Drives In-Store Sales

JULY 17, 2014

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LEVEL | ADVANCED

This is advanced material.

It is complex material and it is interesting.

We have material of all levels.

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What Will Privy Do For Me?

Privy allows you to measure which online marketing activities

drive in-store salesand

grow your customer databasein real-time

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SUMMARY

• Overview

• General Trends

• Mobile Widget

• Device Matters

• Opportunities

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OVERVIEW | FUNNEL OVERVIEW@privy #privydata

OVERVIEW | OUR FUNNEL@privy #privydata

TRENDS | MOBILE MAJORITY

In 2014, the majority of Privy campaign traffic became mobile.

mobile54.1%

desktop40.5%

tablet5.4%

Source: Google Analytics — Campaign Pages by Device Report

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TRENDS | SHIFTING SHARE

H2 2013 H1 20140%

25%

50%

75%

100%

desktop

mobile

tablet

Source: Google Analytics — Campaign Pages by Device Report

109% increase in 6 months

42% decrease

in 6 months

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TRENDS | MOBILE OS BREAKDOWN

iOS dominates among mobile devices on our campaign assets.

iOS59.6%

Android39.4%

WP7+0.8%

BlackBerry0.3%

Source: Google Analytics — Campaign Pages by OS report

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TRENDS | MOST EFFECTIVE CHANNELS

RANK CHANNEL REDEMPTION RATE

1 Website 26.3%

2 Twitter 24.3%

3 Email 24.1%

4 Facebook 15.7%

Sources: Chart.io – Redemption Rate by Source

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MOBILE WIDGET | WORKS WELL

DESKTOP1 MOBILE2

VIEW RATE (CTR) 3.4% 1.8%

CLAIM RATE 17.8% 21.9%

Sources: 1) Mixpanel — {Event} by Context, by Device Reports, 2) Privy Mobile Widget Performance Comparison (10/25/13 – 6/5/14)

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DEVICE MATTERS | REDEMPTION RATES

CLAIM DEVICE REDEMPTION RATE

MOBILE 30.4%

TABLET 23.9%

DESKTOP 21.2%

Sources: Privy Claim Device Report

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DEVICE MATTERS | DESKTOP RATE

CLAIM DEVICE REDEMPTION RATE

DESKTOPWindows 20.5%

21.2%Mac 22.4%

Sources: Privy Claim Device Report

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DEVICE MATTERS | TABLET RATE

CLAIM DEVICE REDEMPTION RATE

TABLETiPad 23.5%

23.9%Android Tablet 27.9%

Sources: Privy Claim Device Report

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DEVICE MATTERS | MOBILE RATE

CLAIM DEVICE REDEMPTION RATE

MOBILE

iPhone 32.8%

30.4%Android Phone 25.9%

Other Mobile 30.5%

Sources: Privy Claim Device Report

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DEVICE MATTERS | TIME TO REDEMPTION

Which device saw the fastest time to redemption?

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DEVICE MATTERS | TIME TO REDEMPTION

How fast was redemption for people who claimed on an iPhone?

:51

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DEVICE MATTERS | TIME TO REDEMPTION

Time to redemption (hrs:mins) REDEMPTION DEVICE

CLAIM DEVICE iPhone Android Phone Other Mobile

DESKTOPWindows 4:30 7:27 22:27

Mac 6:57 5:40

Sources: Privy Redemption Source Reports — 50th Percentile Times

Key Insight: people on their computers act later. Plan for dinner.

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DEVICE MATTERS | TIME TO REDEMPTION

Time to redemption (hrs:mins) REDEMPTION DEVICE

CLAIM DEVICE iPhone Android Phone Other Mobile

TABLETiPad 12:24 9:25

Android Tablet 12:08

Sources: Privy Redemption Source Reports — 50th Percentile Times

Key Insight: people on tablets are low intent. Target other devices.

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DEVICE MATTERS | TIME TO REDEMPTION

Time to redemption (hrs:mins) REDEMPTION DEVICE

CLAIM DEVICE iPhone Android Phone Other Mobile

MOBILE

iPhone 0:51 2:02

Android Phone 0:54 0:54

Other Mobile 1:42

Sources: Privy Redemption Source Reports — 50th Percentile Times

Key Insight: people on mobile phones act FAST. They represent a huge opportunity.

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OPPORTUNITIES | MOBILE VERSIONS

• Your website

– People on devices are looking for information right NOW

• Eblasts

– People read on their phone and need a call to action for NOW

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OPPORTUNITIES | PLANNING FOR SUCCESS

• What time is your email blast sent?

– Are you sending with a specific daypart in mind?

• Different messages for different website visitors?

– If the device is different, the context is different. What about your content?

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OPPORTUNITIES | SMARTER TARGETING

• Device-targeted ad buys

– Facebook

– Google

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Q & A

• Check out: blog.privy.com

• Tweet us! @Privy

• Tweet me! @jfccohen

• Send me an email: [email protected]

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