How Meeting Planners Can Change the World Presented by Kristi Casey Sanders Editorial Director/Chief Storyteller PlanYourMeetings .com Illustrations by Scuba Dog Design: [email protected]
Nov 12, 2014
How Meeting Planners
Can Change the WorldPresented by Kristi Casey
SandersEditorial Director/Chief
StorytellerPlanYourMeetings.com
Illustrations by Scuba Dog Design: [email protected]
“A war has been declared
on the meetings industry.”— MPI President & CEO Bruce MacMillan
War on Meetings• The “AIG effect”
• TARP guidelines
• $166 million (402 events) lost to Las Vegas from Oct-March
• $1 billion in meetings canceled in Jan/Feb ’09
• $10 billion lost since Oct. ’08
• From Oct. ’08-Dec. ’09, hospitality industry may lose 450,000 jobs
Sources: USA Today, U.S. Travel Association, International Association of Exhibitions and Events
Mighty Planners
FIGHT BACKFIGHT BACK
Incentives Motivate• 75% of Americans
say they can work harder
• 92% workers achieve goals because of incentives
• Non-cash incentive recipients outperform cash recipients by 46%
Sources: Site Global Foundation, Public Agenda Forum, Goodyear Tire & Rubber CompanyPhoto source: http://www.wholetravel.com/supplier/grand-colony-island-villas
Meetings Work•Meetings are the most cost- and time-efficient way to deliver a company’s message, develop strategy and get buy-in
•Event marketing has the highest ROI of any other marketing channel
Sources: http://www.mpiweb.org, EventView 2009
“Our people are the biggest asset we’ve got.
… If we take care of our people, they will
take care of our guests.”— Texas Roadhouse CEO & President G.J. Hart
Meetings Pay Off• 45% of workers fear
their job will be eliminated
• Appreciated employees are productive employees
• Companies that are people-focused outperform their competition in revenues, net profit, growth and customer retention
• G.J. Hart: ‘I only hope $2.5 million is enough’
Sources: Site Global Foundation, Public Agenda Forum, Goodyear Tire & Rubber Company
Knowledge is Power
• KeepAmericaMeeting.org• MeetingIndustryCrisisCenter.org
• MeetingsMeanBusiness.com • PlanYourMeetings.com
Change the World!
Illustrations by Scuba Dog Design: [email protected]
1. Prove Your Worth &
Value of Your Work2. Meet Responsibly3. Innovate &
Embrace Change
Step One: Prove Your Worth
By Using the F.O.R.C.E.
Image ©Zeetz Jones, http://www.flickr.com/photos/zeetzjones/562496275/
F.O.R.C.E.
Image ©Zeetz Jones, http://www.flickr.com/photos/zeetzjones/562496275/
1. Find out the goals2. Organize a game plan3. Research results4. Calculate $$ impact
& return on investment5. Evaluate & communicate
Love Your Metrics• Historical data• $$$ saved• Business impact• ROI • Objectives achieved
E-mail [email protected] to get 152+ Ways to Save.
Step Two: Save The
World,
One Meetin
g at a Time
It’s Easy Being Green• Reduce, reuse and recycle — everything
• Going green in five easy steps
Going Green in 5 Easy Steps
1. Do an eco-audit2. Eliminate paper3. Reduce &
recycle4. Think local5. Communicate
E-mail [email protected] to receive a detailed whitepaper of the steps.
What You Can Do1. Draft statement of intent2. In all RFPs, ask suppliers what
sustainable initiatives they have in place
3. Have all suppliers and exhibitors sign sustainability statement of intent
4. Or, put green/sustainable elements into the contract language offering incentives for compliance/penalties for non-compliance
For more ideas, go to http://www.greenmeetings.info.
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Takeda Cares 2007
Do Good While Doing Business
http://www.stjudesranch.org/video_takeda.php
Do Good While Doing Business
1. Meet in a community that needs your business2. Incorporate a community service/voluntourism
activity3. Donate left-over supplies4. Involve sponsors, suppliers and attendees5. Decorate with donations that will benefit
the community6. Contact CVBs and organizations like Tourism
Cares to organize a community service program
Step Three: Innovate & Embrace
Change
Innovate & Embrace Change
• Think of your event as a movie: What will be fun, unexpected?
• Virtual speakers & events
• Virtualis in Second Life
How Can You Shake Things Up?
• Kinesthetic education • User-generated content• Interactive education• Go to conferences • Put expectations in
RFPs• Read “Make to Stick”• Book pleasant
environments• Ask hotels/venues
what’s available that’s different
You Set the
Stage
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Are You A Flashing 12?
Technology is Your Friend
• http://www.PYMConnect.com• Audience Response systems• http://www.Violet.fr:
Nabaztag/tag, ntag &RFID• http://www.Twitter.com/PYMLive• #werock!• http://www.Twitterfountain.nl
What Are You Trying to Do?
• http://www.PYMConnect.com • http://www.MeetingCommunity.org (MeCo)• http://www.LinkedIn.com (Groups)• http://www.Facebook.com (Fan
Page/Group)• Everything you post becomes public
knowledge • Emergent technologies for meeting
professionals
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Are You A Flashing 12?
Be Mighty Mighty• Mentor the next generation• Keep learning• Prove value of events• Save the world with each
event• Innovate & stay open to
change
For More Ideas, Go To:
PlanYourMeetings.comAny questions?
[email protected]/PYMLive
PYMConnect.comThis work is licensed under the Creative Commons Attribution-No Derivative Works 3.0 United States License. To view a copy of this license, visit http://creativecommons.org/licenses/by-nd/3.0/us/ or send a letter to Creative Commons, 171 Second St., Ste. 300, San Francisco, Calif., 94105, USA. Illustrations by Scuba Dog Designs: [email protected]