How Maslow’s Hierarchy of Needs Can Improve Your Marketing Gabriela Taylor
How Maslows Hierarchy of Needs Can Improve Your Marketing
Nov 17, 2015
Ever heard of the term, “Sex Sells”? The reason that this term is so redundant in culture today is simply, it works. The question is why it works? Maslow’s Hierarchy proves this in marketing and business.
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How Maslows Hierarchy of Needs Can Improve Your MarketingGabriela Taylor
Ever heard of the term Sex Sells? SEX is a very basic instinct that drives every person at their most primal levels
Maslows Pyramid of Needs has many levels, but at the base are the physiological needs. Once these needs are met, there is an ascending order until a person reaches the pinnacle, which is the need for personal growth or self actualization.
The easiest to market are the basic needs because everyone needs food, clothing, and a safe place to sleep
The marketing for housing often shows a family playing in the yard and then entering the house to sit around the kitchen.
Why not just show the house by itself? Example
Once a person has reached the top level, they no longer feel a satisfaction from the material, but start to seek out self-improvement courses or travel for new experiences
MoralityCreativityPotentiality
The final tier in Maslows hierarchyCLICK to learn more
GABRIELA TAYLOR- Author, Marketer & Holistic Business Coach -
I help entrepreneurs discover and fully live their purpose and business ambitions through powerful one-on-one coaching, consulting and transformational workshops
VISIT GABRIELATAYLOR.COM
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