How Marketo Uses SlideShare for Inbound Marketing and Lead Generation

Marketo provides Marketing software that spans the entire custoMer experience

Jason Miller is responsible for Marketo’s social Media & content Marketing strategy

and

“because our coMpany is a

big advocate of visual content Marketing,

slideshare is an essential part

of our overall content strategy.”

“in Just over four weeks our presentationHow to Build a Better inBound Marketing MacHine had over 133k views and hundreds of shares across the socialsphere.”

“a few Months later, we launched a second custoM slideshare deck called Visual content Marketing and it has Just crossed the 105k views Mark.”

both slideshare presentations

rank #1 above our coMpetitors in regards

to keyword searches.

so how did we do it?

1:

experts in Marketing autoMation

2:

“at Marketo, we build our editorial calendar around Monthly theMes and then put together the content pieces to support that theMe.”

take it on the road

3:

we present each of our slideshare presentations at

coMpany Meetings

usergroups

social Meetups

industry conferences

webinars

4:

work with a partner who understands your goals

4:

“Make sure that you and your partner’s goals are aligned and state the obJectives clearly well in advance”

with all these eleMents in place,

the results are treMendous.

here are the highlights:

369,753views

345eMail shares

72tweets

69facebook shares

454favorites

4,859downloads

Marketo integrates with slideshare forMs so that each of the leads sync directly into Marketo

“we even have the option to trigger

alerts to our sales developMent teaM when

certain keywords are typed into the coMMent section

of the download forM within slideshare.”

the results are undeniable:

$5,000invested

$107,000pipeline to date

2,765naMes

57new prospects

$94$ per prospect

contact slideshare enterprise sales to learn More about inbound Marketing and lead generation