How Marketing Communication Works. Does Advertising Work?

How Marketing Communication Works

Does Advertising Work?

How Does Communication Work in Marketing?

Adding Interaction to Marketing Communication

What Are the Effects Behind Effectiveness?

Traditional Approaches

AIDAThink/Feel/DoDomains

AIDA

Think/Feel/Do

Domains

Facets of Impact

Perception

Emotion

Thinking

Association

Persuasion

Behavior

Emotion

THE POWER OF BRANDCOMMUNICATION

Interaction and ImpactStrong & Weak Effects

Interaction and Impact

Strong & Weak Effects