How many emails should I send per day? by Alex Berman from
How many emails should I send per day?
by Alex Berman from
Alex BermanChief Marketing Sumo
InspireBeats.com$20 million+ Leads Generated
$2 million in Sales
Cold emailing is key to growing or scaling a company
And every other huge B2B startup all used cold email to grow
Cold email + Funding = Unicorn
But you don’t have 100m in funding, so let’s focus on the email part
For InspireBeats, I’ve sent over 400 emails this month
Because within 2 days of every outreach session
I’ve closed on several new clients
It’s predictable
So… how many cold emails should you be sending?
Let’s assume you have a list of leads to reach out to
You want to customize each email you send
Spend at least 2 minutes on each one
That’s 30 leads / hour or over 200 in 1 work day.
That said...
If you have less than 10 customers:
Email all day until you get to 10
You have nothing better to do
Forget the product, forget having the perfect logo
Just.
Get.
Customers.
Just Get Customers.
That means send 200 emails per day
Once you’re there..
If you have over 10 customers (less than 25)
Spend 50% of your time doing outreach
Now you can focus a bit on the product and growing current accounts
But still spend 50% of your time emailing
That’s 100 emails per day
This will get you to the next level quickly
Finally...
Over 25-50 customers(or when budget allows)
If you’re at this level, you’re at CEO status
No more time for low level SDR tasks like cold emails
You want to be talking to clients full time or managing
Now it’s time to..
Outsource sales or hire
Just 3 Reps Require3 Salaries
Hiring & training
Tracking & workload management
Logistics & accounting
Issue/Conflict management
Quality assurance
Etc.
Cost for you?
$65k+ salary per rep
3 hrs daily for lead research
4 hrs for outreach
=
$96 per day per rep on lead gen
$128 on outreach
Source: http://inspirebeats.com/blog/should-you-outsource-your-sales-for-your-saas-product/
So you can...Do it yourself Have us do it for youOR
Starting at $349/mo.
For 110 Qualified Leads
or $899 for Outreach
Oh, + 5 mins of your time.
Total.
$65k+ salary per rep
3 hrs daily for lead research
4 hrs for outreach
=
$96 per day per rep on lead gen
$128 on outreach
Any Questions?
Alex Berman
Chief Marketing Sumo @ InspireBeats
Mail: [email protected]
Twitter: @alxberman
Need more leads or sales support? http://inspirebeats.com
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