How Lowe's Uses Design & Tech to Innovate @ DRS, 1/27/15

Kyle Nel, Executive Director

Lowe’s Innovation Labs

CH

AN

GE

TIME

CH

AN

GE

TIME

CH

AN

GE

TIME

CHANGE TODAY IS

EXPONENTIAL

Deception of Linear Vs. Exponential

YOU ARE HERE

DeceptiveDisappointment

Disruptive Stress

/ OpportunityChaos / Amazement

PROBLEM 1: Opportunity Overkill

Nov. 22nd 1963

PROBLEM 2: Newton’s 1st Law

Ever had this problem…

© 2013 Lowe’s. All rights reserved.CONFIDENTIAL, intended for internal distribution only.

Lowe’s Innovation Labs Debut

UNCOMMON PARTNERS + SCIENCE FICTION =

Science Fiction Prototyping

Story-Telling to Story-Doing

450+ stories

Shared more than 6,000

times across social media

212,975,000+

Media impressions

40,000+

YouTube views

1,500+ Twitter conversations

Est. reach of more than 8

million impressions

Digital Trends’ Top Tech at

CES Finalist

The Response

Launch Highlights

Launch Highlights

Highlights: CNN, CNBC.com, CNBC Squawk Alley, CNET, The Verge, NBC News, Toronto Star,

Engadget, Digital Trends, Atlanta Journal Constitution, Re/Code, Chain Store Age, Ad Age,

AdWeek, CNBC Nightly Business Report, NBC Today.com, Business Insider, Computer World

Launch Highlights

UNCOMMON PARTNERS + SCIENCE FICTION =

• Same model as decades ago

• Inconsistent customer support

• Inability to gather and analyze drivers of customer needs

• Second language assistance difficult to come by

• High cost inventory management

Retail Now & Decades Ago

Science Fiction Prototyping

Autonomous Retail Service Robot

Autonomous Retail Service Robot

Launch Highlights

• More than 1150 articles across print,

online and broadcast media

• Interest from around the world (UK,

Japan, Germany, Argentina, Australia)

• More than 144k YouTube views

• Featured on NBC’s Today Show

• More than 6,000 Twitter conversations

Launch Highlights

CH

AN

GE

TIME

CHANGE TODAY IS

EXPONENTIAL

Connect with us

www.LowesInnovationLabs.com

[email protected]

@LowesLabs

@LowesInnovationLabs