How Information (Data!) can help your Creative Business - by David Furmage, Project coordinator Cluster 2020

This initiative is financed under the Competitiveness and Innovation Framework Programme (CIP) which aims to encourage the competitiveness of European enterprises.

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Cluster 2020

UK June 2013

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David [email protected] Games InstituteCoventry University EnterprisesWest Midlands, UK

How Information (Data!) can help your Creative Business

Welcome from Cluster 2020

Cluster 2020

This initiative is financed under the Competitiveness and Innovation Framework Programme (CIP) which aims to encourage the competitiveness of European enterprises.

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developing next generation clusters & business support

What is Cluster 2020 & ECIA?ECIA: €100m private/publicto help creative businesses GROW in smart, sustainable ways

€10m into 9 projects

4x access to finance, 2x voucher schemes, 2x cluster excellence &

collaboration, ECIAP policy platform

where? this pilot is in UK, France, Germany

why? tough times need new support solutions

for? for support organisations. policymakers atcity, local, regional, national, Europe-wide

www.howtogrow.eu/ecia

This initiative is financed under the Competitiveness and Innovation Framework Programme (CIP) which aims to encourage the competitiveness of European enterprises.

Acronym, name and logo of the action

Cluster 2020

how? Testing New Ideas…

Cluster 2020

Creative Accelerator face2face / online tools

Growth Opportunities finding new markets better access to them

SMART DATAhelping SME’s use data for competitive advantage

Coworking/ Incubationbetter use of space and services

Expert Videos helping businesses with latest thinking

Cluster 2020

publishing guides& policy blueprints

developing new approaches and

methodologies

reporting ideas to stakeholders from

Business support,Local to national

governments and Europe-wide

This initiative is financed under the Competitiveness and Innovation Framework Programme (CIP) which aims to encourage the competitiveness of European enterprises.

Acronym, name and logo of the action

Cluster 2020

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David [email protected] Games InstituteCoventry University EnterprisesWest Midlands, UK

Bringing competitive advantage to SME’s with DATA (open, commercial or their own data)

SMART DATA for SME’s

Cluster 2020

This initiative is financed under the Competitiveness and Innovation Framework Programme (CIP) which aims to encourage the competitiveness of European enterprises.

Acronym, name and logo of the action

Cluster 2020

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3 aspects to SMART DATA…

Cluster 2020

…. For SME’s

• Understand ways data can help your business (case studies)

• Opportunity to access data experts with funding support

This initiative is financed under the Competitiveness and Innovation Framework Programme (CIP) which aims to encourage the competitiveness of European enterprises.

Acronym, name and logo of the action

Cluster 2020

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3 aspects to SMART DATA…

Cluster 2020

…. For DATA EXPERTS

• Opening up a new market with SME’s through understanding and managing expectations

• Long term – establish an trusted market place for data experts and their services

This initiative is financed under the Competitiveness and Innovation Framework Programme (CIP) which aims to encourage the competitiveness of European enterprises.

Acronym, name and logo of the action

Cluster 2020

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3 aspects to SMART DATA…

Cluster 2020

…. For POLICYMAKERS (from cluster managers

and city level to national

and beyond)

• Establish the value of running SMART DATA

• Explain the pitfalls, optimize the methodology for business support organisations

• Re-define funding programmes to include data expert services in the future

• Establish this model across Europe thru ECIA also trialing in Munich & Toulon

This initiative is financed under the Competitiveness and Innovation Framework Programme (CIP) which aims to encourage the competitiveness of European enterprises.

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Cluster 2020

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the 8 CASE STUDY CCI’s…

Cluster 2020

4 x birmingham case studies

Digital Media Businesses - smart listing of CCI events on website – making website more compelling

TOTEM LEARNING – proving new markets for angel investors

BIG Cat – analysis of failed bids – using data to perform better in pitching for future work

Embody Dance – Info graphic to establish new markets and territories for expansion into new geographic area of disability and older people dance classes

4 x MANCHESTER case studies

Culture 24 – building new revenue streams out of a smarter analysis of 15,000 events

SKV – Learning to use data in-house to target new customers

Toasted Productions – social media competitor analysis, identifying influencers to better target marketing effort

All Animated – Evidencing the reach and strength of an animation cluster in Northern England using info graphics, to build membership and influence

This initiative is financed under the Competitiveness and Innovation Framework Programme (CIP) which aims to encourage the competitiveness of European enterprises.

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Expectations of Today for the SME’s

Discuss your own data project with your expert, agree next steps

Discuss your objectives with the wider groupbenefit from their thoughts, ideas and solutions for you

Get a wider appreciation of the ways data could help your business in the future

Contribute to refining programmes like this to help us pitch them for wider adoption

and funding in the future

www.cluster2020live.eu/results

This initiative is financed under the Competitiveness and Innovation Framework Programme (CIP) which aims to encourage the competitiveness of European enterprises.

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Cluster 2020

1st May 2013 Birmingham

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agenda – workshop June 13

Cluster 2020

11.00 Welcome & Intro

11.10-11.30 Company Intros

11.30-11.45 Data Experts Intro11.45-12.40 Findings (1-to-1 sessions)12.40-13.25 LUNCH13.25-14.30 Feedback/Discussion14.30-14.50 Next Steps (1-to-1)14.50-15.00 Final Remarks15.00 Refreshments/close

This initiative is financed under the Competitiveness and Innovation Framework Programme (CIP) which aims to encourage the competitiveness of European enterprises.

Acronym, name and logo of the action

Cluster 2020

Exciting Stuff!

Cluster 2020

creative accelerator | data mini-labsgrowth & trends | expert videos

productivity guides | new services co-working spaces | collaborations

This initiative is financed under the Competitiveness and Innovation Framework Programme (CIP) which aims to encourage the competitiveness of European enterprises.

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Cluster 2020

thanks for listening!

Exciting Stuff!

linked-in groupsupporting creative businesses

www.cluster2020live.euwww.howtogrow.eu/ecia/

twitter: [email protected]

pending confirmation

core partners

Cluster 2020