How important is buying local to Irish consumers?

How Important is Buying Local to Irish Consumers?#LoveIrishFood

www.360marketing.ie @360MarketingIE

• €472.5million in customer sales

• 350 companies, defined as ‘small, local and speciality’ food companies in Ireland

€1.01 billion total revenue circulated back into local

companies throughout Ireland

Shoppers looking out for Irish products

Shoppers choosing local products

Consumers shopping locally

0% 10% 20% 30% 40% 50%

49%

42%

28%

44%

35%

25%

20102014

In 2006, there were approx. 100 local markets. Today, there are around 150.

For further information on ‘Farmer’s Markets in Ireland’ see…Irish Farmers Markets

Howth MarketDouglas Farmers Market

Bord Bia Farmers Markets ListingCountry Markets

Food Markets in IrelandWest Cork Markets

Wexford Farmers Markets

79% consider local food to be of a higher quality

77% associate higher levels of food safety with local food production

Key Drivers

for Buying Local

Traceability

Country/Region of Origin Labelling

Quality

Transparency

Food Safety

Provenance

Health

Diversity

For further information on research, planning and strategic services contact: 087 739 0175 or [email protected] Follow @360MarketingIE Facebook.com/360marketing+360MarketingConsultancyEnniskerry

Information Collation and References:

• 360 Marketing Consultancy• Department of Agriculture, Food and the Marine• Grant Thornton• Bord Bia• Food Safety Authority Ireland