How I Used Facebook Ads to Increase My Entries to James Altucher's Ultimate Book Giveaway of 2017

Ann Kristine A. Peñaredondo

Social Media Engineer | Podcaster | Published Author | Mastermind Coach

AnnKristine.com

A month ago, I saw James Altucher’s Free Book Giveaway on LinkedIn.

I signed up because I wanted to win 20 books worth $450.00! (Who wouldn’t want that?)

Have peace of mind and do more on your business. AnnKristine.com

http://www.jamesaltucher.com/

Since this the free book giveaway is sweepstakes, I needed to have more entries so I could increase my chances of winning.

I am not sure if my friends won’t be able to help me get enough entries for the contest.Have peace of mind and do more on your business. AnnKristine.com 3

Suddenly, I remembered: I can use Facebook Ads for this!

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So I did the following:


I created a short blog post around the giveaway. I published it on my website.

I created a Bit.ly link for my unique URL link for the book giveaway.

https://bitly.com/

I worked on the visuals for the ads on Canva.

I used the same images for the Facebook Ads.


Next, I created Facebook Ad campaigns.


Here are the campaigns at a glance.


For the Facebook ads, I targeted US and Canada since those countries are familiar with James Altucher and his works than in the Philippines.

But I ran a campaign for Philippines for a few days.


For the Facebook ad campaign interests, I chose those who know James Altucher and the other authors whose books he’s giving away, plus those who love contests, sweepstakes, and books.

Here are the results of the campaigns that I did:


Win 20 Books_US and Can campaignRan for 13 days at US$2.00 a day

Win 20 Books_Clicks_US and Can_Carousel campaignRan for 3 days at US$5.00 a day

Win 20 Books_Clicks campaign (carousel)Ran for 3 days at US$5.00 a day

Win 20 Books_Clicks_PH campaign (carousel)Ran for 3 days at US$5.00 a day

Win 20 Books_Clicks_US and Can_publications campaignRan for 4 days at US$5.00 a day

TakeawaysI should have checked the country and age of my ads. I noticed that Canadians were the ones who clicked my ads more than the US. Given those data,

I would have created a new ad set focusing on Canada only.


TakeawaysIn one of my campaigns, when I checked the age breakdown, I saw the those who clicked my ads more were the ages 25-34 and 45 to 54.

Given those data, I would have focused on targeting those ages for my ads.

Before running the campaign, I had 4 entries. It all came from me when I shared my unique link to social media.


As the Facebook ad campaigns ran, I saw my content entries increase.


7 hours after launching my first campaign

May 8, 2017

May 10, 2017

May 12, 2017

May 14, 2017

May 18, 2017

Less the 4 entries that I personally shared, I got a total of 138 entries.

If I get 3 entries for every friend I refer, I got 46 people who signed up on my unique link for the book giveaway.Have peace of mind and do more on your business. AnnKristine.com 30

For the duration of the campaign, I spent a total of US$25.08.

US$25.08 / 46 people = US$0.5452 spent per person


I still don’t know if I won the book giveaway.

Nevertheless, this is another exceptional FB ads experience for me.

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